National Account Manager

Wella•Niagara-on-the-Lake, ON

80d•Hybrid

About The Position

The Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. The position is to Develop and manage a full-service Professional Beauty Direct to Salon Sales team within the province of Ontario. The position also includes responsibility to manage some National Accounts within Canada for the professional beauty business. Core hours are Monday through Friday, however there may be a few mandatory special events on evenings and/or weekends as well as occasional meetings in Toronto and LA requiring travel and overnight stays. Core Objectives: Drive profitable net sales growth across Direct-to-Salon and National Accounts through disciplined sales execution, conversion programs, and portfolio expansion. Build and sustain long-term professional salon partnerships, positioning Wella as a strategic business partner. Lead, coach, and develop a high-performing sales team, ensuring strong accountability, engagement, and capability development. Translate data, insights, and field feedback into clear action plans that improve sell-in, sell-through, and category performance.

Requirements

Strong analytical ability, attention to detail, and organizational/time management skills
Minimum of 2 years people manager experience
Effective oral and written communication
Proficient in Microsoft Outlook, Excel, Word, PowerPoint; Copilot and Social Media
Valid Driver’s Licence
Bachelor’s Degree and/or experience in B2B sales

Nice To Haves

Professional beauty experiences an asset but not required

Responsibilities

Manage and mentor an established selling team of 7 people (Currently)
Develop and own sales targets by utilizing digital tools and communicate month objectives
Collaborate with Field group for feedback, action plans
Review sales and inventory data, seeking out sales opportunities
Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service) to address key business issues and opportunities
Target, profile, and work to convert key prospective salons into customers
Create value for customers by leveraging programs such as Wella Rewards points.
Deliver new initiatives and promotions to the team and create sell in and sell through tactics
Manage all day-to-day business details such as team’s route planning, order entry, sales expenses and budgets
Monthly Top to Top review with one up manager detailing opportunities and obstacles
Operate in line with company policies for travel, expenses, business conduct
Develop and implement effective sales strategies
Lead nationwide sales customer to achieve sales targets
Prepare monthly, quarterly, and annual sales forecasts
Establish productive and professional relationships with key personnel in assigned customer accounts
Manage, develop, and oversee the promotional calendar with the customer. Work closely with Customer service ensuring promotions executed within the given timelines
Monitor and analyze performance metrics and develop improvement strategies improvements
Perform research and identify new potential customers and new market opportunities
Provide timely and effective solutions aligned with clients’ needs
Liaise with Marketing and Product Development departments to ensure brand consistency to consumer
Keep abreast of new product launches and ensure customers are on board
Monthly Top to Top review with one up manager detailing opportunities and obstacles
Additional tasks, duties, and responsibilities as assigned by management.