National Account Manager

LotusSan Francisco, CA
Onsite

About The Position

The National Account Manager is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape—particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

Requirements

  • Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
  • Proven experience managing national retail accounts in grocery or mass channels.
  • Expertise in trade promotion management, forecasting, and annual planning.
  • Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
  • Strong communication, presentation, and negotiation skills.
  • Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
  • Prior experience managing and leading broker relationships is required.

Responsibilities

  • Own annual sales targets and business plans for assigned accounts including Publix, HEB, SEG, Five Below, and other key retailers in the Southeast and Central regions.
  • Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
  • Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
  • Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
  • Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.
  • Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
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