National Account Manager

Blakes Beverage Company•Austin, TX

1d•Hybrid

About The Position

Blake’s Beverage Company is a new entity formed from the union of Avid Cider Co., Blake’s Hard Cider, and Austin Eastciders, with the mission to elevate cider's status in America. The National Account Manager will be instrumental in leading the company's national chain strategy, focusing on sales, marketing programs, planning, forecasting, and execution for key chain accounts. This role requires close collaboration with internal teams and distributors to achieve business objectives and serve as a brand steward across the US, reporting to the Vice President of National Accounts.

Requirements

3-5+ years of National Account Management experience in the alcohol space.
Bachelor’s Degree or equivalent in relevant experience or related field.
Established relationship/contact base for national accounts and demonstrated track record of success in Key Accounts.
Distributor management experience.
Thorough understanding of distribution and the 3-tier system.
Ability to successfully manage and utilize budgets to support BBC sales volume & distribution goals.
Ability to build effective presentations that tell the one-of-a-kind story of Blake’s Beverage Co.
Advanced knowledge of VIP, Circana (formerly IRI) and/or Nielsen and the ability to analyze statistical data, identify trends and convey information into actionable objectives & goals.
Computer proficiency in Microsoft Office Excel, Word, and PowerPoint.
Ability to travel extensively if necessary while working a flexible schedule.
Ability to regularly travel to all assigned territories/headquarter calls.
Valid driver’s license, clean driving record and comprehensive auto insurance for a reliable source of transportation.
The desire and willingness to do “whatever it takes”, “help each other be successful”, to have “full accountability to each other” and to “treat our customers like guests in our home and our fellow employees like family”.
A passion for our business, our partners, our customers, our consumers and all members of our Blake’s Beverage Family.

Responsibilities

Develop and execute national chain account strategies that drive sales growth, increase distribution, and expand brand presence.
Secure new and expanded distribution opportunities for Blake’s Beverage Co. products within assigned retail accounts.
Build and maintain strong relationships with current and prospective retail partners.
Lead planning, communication, and execution of national chain meetings and key customer engagements.
Understand the hard cider segment and position Blake’s Beverage Co. as a leading independent craft hard cider.
Partner with Sales Leadership, Regional Sales Managers, Field Sales teams, and Operations to ensure successful execution of sales initiatives.
Collaborate with distributor partners and regional sales teams to identify new growth opportunities and increase sales volume.
Work closely with Sales Directors, Regional Sales Managers & distributors to ensure proper inventories to support key account programming.
Share monthly gap reports with distributors for assigned chain accounts and work to maintain 100% compliance.
Assist with and participate in annual distributor ABP Meetings.
Work closely with the Vice President, National Accounts in forecasting, goal setting, tracking and auditing authorized and mandated PODs and programming.
Conduct regular business reviews for retailer account base to evaluate sales performance against goals.
Communicate ads, displays, promotional pricing, sales results, and distribution results to distributors, sales leaders, and regional teams.
Develop and maintain a shared master calendar of all presentation dates, reset dates, programming, ads, promotional/sampling opportunities.
Organize, manage and update all individual account and retail banner profiles.
Effectively communicate all relevant National Account information to BBC stakeholders.
Model and adhere to the Blake’s Beverage Co. Servant Leadership philosophy and values.
Represent BBC at various events & meetings that support the company at large.