Construction Sales - National Account Manager

Franklin International•Columbus, OH

2d•Hybrid

About The Position

Franklin International, a leading manufacturer of adhesives, coatings, and sealants, is seeking a National Account Manager. This position is responsible for developing and managing customer relationships at specified accounts. This includes driving internal initiatives related to these customers within the Construction Products Division (CPD), such as pricing and quote system management, development of reports and presentations, customer promotion and new product development, competitive information/database and merchandising development, and creation and administration of promotion and advertising programs. The position will be required to represent the Division at retail customer sites as needed. This is a hybrid position.

Requirements

Bachelor’s degree in marketing or sales with at least three years of applicable support experience, or 5-8 years relevant marketing or sales experience.
Excellent organizational and communication skills are required.

Nice To Haves

Prefer product application experience and/or technical aptitude.

Responsibilities

Promotes project/program success by thorough communication and team-building.
Serves as a liaison between sales/marketing staff and the laboratories.
Builds trust and teamwork between internal personnel by understanding the needs and concerns of key departments as they interact with the marketing team.
Provides clear written information to internal associates / external customers.
Ensures a consistent brand/corporate image by developing well-crafted communications.
Initiates and supports the production of presentations and quotes by reviewing information for errors and preparing visual aids, literature, and other related materials.
Prepares samples, literature and materials for customer meetings; ensures timely and complete arrival at shows & line reviews.
Coordinates activities with Franklin personnel involved at the shows and line reviews.
Attends shows and customer meetings as needed.
Initiates and facilitates product training at the customer sites.
Seeks to increase customer satisfaction by researching and identifying opportunities to enhance marketing programs.
Works with marketing, sales, lab, operations and key customers to identify issues and opportunities for improvement.
Implements research studies with sales force, internal associates and current customers.
Collects competitive intelligence and industry trends through websites, literature, store visits, sales reps, trade shows, etc. and reports observations from the marketplace to the internal Franklin staff.
Gathers field input, generates a needs assessment and communicates to management team to support new product development efforts.
Provides assistance in management of new product commercialization.
Facilitates wise decision-making by compiling and tracking data.
May work with an outside analytical team to run standard sales reports on a regular basis and reports by request, as needed and in a timely manner.
Designs and maintains quote, competitive pricing and competitive product cross-reference database.
Ensures adequate stock and distribution of literature and promotional materials.
Manages all customer backend programs for assigned customers.
Maintains updated files on accounts.
Tracks and maintains sales data; creates reports from data.
Reports changes in sales trends to the Director of National Accounts on a monthly basis and the VP of Construction Sales on a quarterly basis.
Achieves monthly, quarterly and yearly Company sales margin and goals as it relates to assigned accounts.
Develops proposals, negotiates terms and conditions, and implements contractual agreements with accountability for delivering strong financial results within the guidelines as indicated by the Director of National Accounts and the VP of Sales for the Construction Division.
Preserves Franklin’s long-term financial well-being through appropriate strategic planning.
Provides insight in developing the strategic and operational plans for the Construction Division from a market-related perspective, including new programs and unique market opportunities.
Evaluates and tests new methods to streamline operational procedures, improve the application/use of our products and our ability to respond to a dynamic business environment.
Develops project plans for key initiatives that demand cross-functional involvement.
Leads the internal cross department team as it relates to the assigned national accounts.
Works with Operations to develop and update forecasts and educate on customer compliancy.
Represents Franklin well with the retail customer base with strong presentation & training skills.
Required to visit customer business sites and participate in meetings with the customers to support the sales function of Franklin products.
Manages sales presentations, product line reviews and product training sessions.