National Account Executive
About The Position
The National Account Executive is responsible for managing and expanding a portfolio of high-value national accounts while identifying new business opportunities that align with BELLA+CANVAS’ long-term growth strategy. This individual will serve as a strategic business partner to customers, leveraging deep market insights, strong commercial acumen, and a solution-oriented approach to drive revenue growth and strengthen customer partnerships. This role requires a highly collaborative sales professional who can work cross-functionally with internal stakeholders across marketing, operations, product development, planning, and customer experience to deliver best-in-class service and results. The National Account Executive position is ideal for a consultative sales leader who thrives in a fast-paced environment, builds strong executive-level relationships, and is passionate about growing market share through thoughtful account strategy and execution.
Requirements
- Bachelor's Degree or equivalent experience
- 4-6 years of progressive B2B sales or national account management experience
- Proven success managing large strategic accounts, preferably within apparel, promotional products, wholesale distribution, or adjacent consumer goods industries
- Demonstrated track record of exceeding revenue goals and growing key customer partnerships
- Experience negotiating complex commercial agreements
- Strategic thinker with strong business and financial acumen
- Exceptional relationship-building and executive presence
- Highly consultative selling approach
- Strong analytical, forecasting, and presentation skills
- Ability to navigate complex organizations and influence decision-makers
- Excellent communication and negotiation skills
- Highly organized with strong attention to detail and follow-through
- Experience within premium apparel, fashion, or branded wholesale distribution
- Existing relationships within major distributors, national decorators, retailers, or strategic channel partners
- Experience working in a high-growth, entrepreneurial environment
Responsibilities
- Own and grow relationships across assigned national accounts and strategic channel partners
- Develop and execute annual account business plans aligned to revenue, margin, and market share objectives
- Build multi-level customer relationships, including executive, merchandising, and operational stakeholders
- Identify whitespace opportunities and drive penetration across product categories and business segments
- Deliver against monthly, quarterly, and annual sales targets
- Proactively identify new revenue opportunities within existing accounts and through targeted prospecting
- Lead contract negotiations, pricing discussions, and commercial strategy conversations
- Partner with leadership to execute national sales initiatives and channel growth strategies
- Analyze account performance, category trends, competitive landscape, and customer needs to inform strategy
- Translate market insights into actionable recommendations that drive account growth
- Present business reviews, sales forecasts, and strategic recommendations to both internal and external stakeholders
- Partner closely with sales leadership, marketing, planning, and sales operations to ensure flawless execution of customer deliverables
- Collaborate on go-to-market initiatives, product launches, promotional strategies, and customer specific programs
- Advocate for customer needs while balancing business priorities and operational capabilities
- Maintain accurate forecasting and pipeline visibility through CRM tools
- Consistently document customer interactions, meeting notes, opportunities and next steps with CRM
- Track account performance metrics and provide regular business updates to leadership
- Utilize data to drive decision-making and identify opportunities for optimization
- Perform other duties as assigned.
- Comply with all policies and standards.
Benefits
- Comprehensive medical, dental, and vision benefits
- 401k plan and matches $1 for $1 up to 4% of earnings, matched & vested at every pay cycle
- Life insurance
- Short/long-term disability coverage
- Paid maternity/paternity leave
- Pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
