Narrative Strategist

Whop•Brooklyn, NY

1d•Onsite

About The Position

Whop is hiring a Narrative Strategist to work closely with the Creative Director and Chief of Strategy to develop foundational written materials, advise on narrative positioning, and oversee copy, briefs, and explorations. The role is full-time and in person at Whop’s Brooklyn office. The strategist will shape Whop’s brand voice and tone across its surfaces, including creating in-product voice guidance and tools for the team. Whop is a technology company whose mission is to deliver everyone a sustainable income. It connects buyers and sellers in emerging internet markets—including content distribution, data labeling, and AI arbitrage—and traditional markets such as education, products, services, and software. The company describes itself as a lean team of ex-founders and AI-native builders, and says its work has enabled tens of thousands of next-generation entrepreneurs to pursue economic freedom. The team works long hours and measures success by quality of output rather than hours worked. Team members are expected to see work through from start to finish. The work directly affects Whop’s brand, product, and culture. The team’s backgrounds span writing, music, film, fashion, advertising, and new media.

Requirements

An extensive portfolio of writing, including work in web, print, technology, and advertising.
Evidence of curiosity, experimentation, and innovation in approach to prose.
Internet-native sensibilities and a strong understanding of trends and zeitgeist.
Recognize that AI writing will not suffice, and ensure that any parts of writing chosen for automation do not show.

Nice To Haves

Editorial writing experience for magazines or blogs in the art or technology industry.

Responsibilities

Write foundational brand materials, manifestos, and narrative briefs.
Own copy across launches, landing pages, video scripts, and campaigns.
Write and edit social copy, taglines, headlines, manifestos, product naming, memos, and other internal and external brand communications.
Build Whop’s brand voice and tone across all surfaces.
Translate the brand voice into guidelines for in-product copy.
Build core voice guidelines and tools to share with the team.
Advise on narrative positioning and oversee copy, briefs, and explorations.
See work through from start to finish.