Multimedia Sales Manager - Wmbf

Gray Media • Myrtle Beach, SC

12d • Onsite

About The Position

WMBF-TV is seeking an organized, highly motivated, and creative professional to lead our digital and broadcast sales efforts in the role of Multimedia Sales Manager. This position works in tandem with the Director of Sales (DOS) on the development of our account executive team and on strategic revenue development for the station, specifically championing digital sales platforms, local direct business development, and integrated marketing solutions.

Requirements

• A minimum of 3+ years of prior success in broadcast television and digital sales is required.
• Prior success in sales management, coaching, or team leadership experience is highly preferred.
• Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.
• Deep familiarity with broadcast and core station digital and extension product advertising solutions (programmatic, OTT/CTV, social media, SEM/SEO, email marketing), CRM/sales planning software, high-level proficiency with MS Office applications.
• Strong presentation, written, and verbal communication skills with the ability to confidently present to C-level local executives.
• Must have a valid driver's license and a clean driving record.

Nice To Haves

• A bachelor's degree from an accredited four-year college or university, or equivalent professional experience is preferred.

Responsibilities

• Drive and maximize local direct and digital revenue growth through aggressive business development strategies.
• Coach, mentor, and inspire the sales team. Provide regular training on digital products, marketing trends, and consultative sales techniques for developing small businesses and local advertising agencies.
• Assist Media Executives in preparing, presenting, and closing customized multimedia marketing campaigns for key local advertisers.
• Partner with the DOS to accurately forecast individual and team performance against local broadcast, digital, and new direct revenue budgets.
• Develop and update sales presentations, collateral, and marketing materials utilizing current station and market research.
• Oversee the digital support team to ensure accurate campaign tracking, optimization, delivery, and post-campaign reporting to guarantee advertiser success and retention.
• Act as a market expert on digital and broadcast advertising platforms, building long-term, consultative relationships with local business owners.

Benefits

• Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
• Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
• Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree