Multimedia Content Producer
About The Position
The Multimedia Content Producer manages the firm’s social platforms day to day, primarily Meta (Facebook and Instagram) and TikTok, and also supports YouTube. The role covers content planning and publishing, post boosting, community engagement, analytics and reporting, and writing social copy and blog content. The producer also monitors competitors, platform trends and updates, and proposes brand-appropriate content ideas in collaboration with the marketing department. All posts must include disclaimers required by Texas attorney advertising rules. The position is based in Houston, Texas, is full-time, and requires professional fluency in English and Spanish.
Requirements
- Strong hands-on experience with Meta Business Suite and Business Manager, including Page roles, scheduling, boosting and Insights.
- Experience growing and managing Instagram and TikTok accounts.
- Full professional fluency in written and spoken English and Spanish.
- Strong copywriting and editing skills, with samples of both social and long-form writing.
- Ability to read platform analytics and turn them into clear recommendations.
- Organized, deadline-driven, and able to manage several accounts at once.
- Bachelor’s degree in marketing, communications, journalism or a related field, or four years in a marketing role.
Nice To Haves
- Two or more years of post-college experience managing social media for a brand or business.
- Experience creating campaigns in Meta Ads Manager or TikTok Ads Manager beyond boosting posts.
- Basic design and editing skills in Canva or CapCut.
- Basic SEO knowledge, including keywords, headings and meta descriptions.
- Experience with scheduling tools such as Later, Hootsuite or Sprout Social.
- Experience in legal, healthcare or another regulated industry.
Responsibilities
- Manage the firm’s Facebook, Instagram, YouTube and TikTok accounts day to day.
- Maintain a weekly content calendar and schedule and publish posts, Reels, Stories and TikToks.
- Boost top-performing posts within set budgets, set up audience targeting and track results.
- Respond to comments, direct messages and reviews in English and Spanish, and promptly pass prospective clients to intake.
- Manage Page and account settings, including roles and permissions, linked accounts, cross-posting and Business Manager assets.
- Address platform problems and work with Meta and TikTok support when issues arise.
- Write captions, hooks and post copy in English and Spanish, tailoring the writing to each audience rather than translating word for word.
- Write and publish blog posts that follow the firm’s SEO guidelines and templates.
- Prepare weekly and monthly reports on reach, engagement, follower growth, link clicks and leads, and recommend changes.
- Track platform trends, policy updates and new features, and pitch ideas that fit the brand.
- Communicate with the marketing department about video and graphics needed for posts.
- Collaborate with the marketing department on creative content ideas and social media trends.
- Ensure all posts include disclaimers required by Texas attorney advertising rules.
Benefits
- 401(k)
- Life insurance
- Medical, dental and vision insurance
- PTO, including vacation and sick pay
- Holidays
- Bonuses
- Full benefits package and competitive pay
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What This Job Offers
Job Type
Full-time
