Multicultural Marketing Manager

American Addiction Centers•Oak Brook, IL

23h•$51 - $77•Hybrid

About The Position

The Multicultural Marketing Manager is responsible for developing and executing marketing strategies that effectively engage diverse audiences across multicultural segments. With a strong analytical and consumer centric mindset, this role translates insights into integrated, multi-channel marketing plans and ensures alignment across paid, owned, earned and emerging channels, in partnership with internal and external teams. They work in close collaboration with clinical and administrative business leaders to understand business objectives and ensure marketing goal alignment. This role embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement.

Requirements

Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
7+ years of experience in marketing or other business-related field and management
Strong analytical mindset with proven ability to turn insights into marketing action
Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
Experience leading work through influence across cross-functional teams
Ability to synthesize complex information and communicate clearly to diverse stakeholders
Working knowledge of CRM, performance measurement, and full funnel marketing strategy
Excellent written and verbal communication skills

Nice To Haves

Knowledge of multicultural marketing preferred
7+ years experience in engaging diverse audiences across segments
Master’s Degree preferred
7+ years experience in engaging diverse audiences across segments

Responsibilities

Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.
Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
Partners closely with internal stakeholders, agencies, community organizations, and cross-functional teams to ensure marketing efforts are culturally relevant, inclusive, and aligned with business objectives.
Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI
Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution

Benefits

Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program