Multi Media Advertising Sales Manager - Cedar Rapids, IA

Adams Communications Co•Cedar Rapids, IA

5d•Onsite

About The Position

The Multimedia Advertising Sales Manager provides sales and marketing leadership to new and existing clients. This role involves supervising, motivating, and coaching the Multimedia Advertising team to exceed sales performance goals and objectives, holding representatives accountable for achieving profitability. The manager is responsible for exceeding sales revenue budgets (ad, digital, and subscription), providing marketing support through various channels, and developing, forecasting, and selling profitable programs that contribute to the company's bottom line. This includes continuous analysis of sales volume, potential sales, and customer base expansion, as well as developing positive relationships with key customers and communities. The role also requires collaboration with editors, market analysis to determine customer needs and pricing, championing sales data systems, and providing training and feedback. This description of duties is not intended to be all-inclusive.

Requirements

Bachelors Degree or higher in business, marketing or related field.
Five to eight years of experience with at least three years in management.
Strong managerial, sales, marketing, and finance skills.
Proven background in developing, selling and negotiating large profitable programs.
Ability to creatively develop profitable sales and marketing programs to grow advertising and subscriptions is a must.
Proven track record of profitably delivering new and integrated programs (print, digital) is required.
Strong direct sales and marketing skill set required.
Ability to lead sales teams in multiple locations required.
Excellent verbal and written communication, presentation and consulting skills.
Entrepreneurial spirit, ability to think creatively with an eye for achieving business goals.

Responsibilities

Supervise, motivate and coach the Multimedia Advertising team to exceed sales performance goals and objectives.
Hold all Multimedia Advertising representatives accountable for achieving profitability.
Exceed sales revenue budgets (ad, digital and subscription).
Provide marketing support through community events, special sections, subscription programs, sales programs, etc.
Develop, forecast, and sell profitable programs that contribute to APG’s bottom line.
Provide continuous analysis of current sales volume, potential sales and expanse of AMM’s customer base.
Develop positive relationships with key customers and communities.
Work closely with editors of each newspaper/website assisting them as needed.
Review market analysis to determine customers needs, price schedules, and discount rates.
Champion sales data systems, provide training and clear expectations to all staff.
Utilize systems to provide timely feedback, reports and financial data analysis.