Motion Graphics Designer

H&R Block•Remote, MO

2d•$62,800 - $94,200•Remote

About The Position

At H&R Block, the Motion Graphics Designer is responsible for creating high-performing motion creative that supports customer acquisition, conversion, and revenue growth across paid media channels. This role combines motion design expertise with a performance marketing mindset, developing content that is optimized to drive measurable business outcomes while maintaining H&R Block's brand standards. Reporting into Creative within Marketing, this role partners closely with Performance Media, Analytics, Brand Marketing, Creative, and Customer Experience teams to develop data-informed creative solutions. The Motion Graphics Designer leverages campaign performance data, audience insights, and testing results to create effective motion assets that improve engagement and conversion across paid channels.

Requirements

Bachelor's degree in Motion Design, Graphic Design, Digital Media, Animation, or a related field
5+ years of experience in motion graphics, animation, advertising creative, or related disciplines
Strong portfolio demonstrating motion design work across paid media and digital advertising environments
Experience creating motion assets for paid social, digital video, display advertising, and performance marketing campaigns
Knowledge of performance marketing principles, creative testing methodologies, and customer acquisition strategies
Strong understanding of visual storytelling, animation, typography, and design fundamentals
Proficiency with Adobe After Effects, Premiere Pro, Creative Cloud, and related motion design tools
Experience leveraging campaign performance insights to improve creative effectiveness and drive measurable outcomes
Strong collaboration, communication, and organizational skills
Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Responsibilities

Create motion graphics, animated advertisements, and video assets across paid social, display, video, connected TV, and other performance marketing channels
Develop conversion-focused creative that supports acquisition, engagement, and revenue objectives
Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts
Design creative variations that support A/B testing and optimization initiatives
Apply campaign insights, audience data, and performance metrics to inform creative decisions and improve asset effectiveness
Collaborate with designers, copywriters, marketers, and analysts throughout campaign development
Ensure creative assets align with brand standards while meeting channel-specific advertising specifications and requirements
Support experimentation efforts through rapid creative iteration and performance-driven design thinking
Manage multiple projects simultaneously while maintaining a high level of quality and execution
Stay current on digital advertising trends, platform innovations, and emerging motion design techniques