Mortgage Marketing Coordinator - Houston or DFW

PROSPERITY BANK•Fort Worth, TX

just now•Onsite

About The Position

The purpose of the Mortgage Marketing Coordinator role is to facilitate all aspects of marketing support to the business line including but not limited to print collateral, digital campaigns and other initiatives, some website and social media support, management of the department’s Customer Relationship Management (CRM) tool and helps drive lead generation opportunities to our Mortgage Lending Department. This position collaborates with and supports Corporate Marketing initiatives.

Requirements

College degree in Marketing or similar degree
Strong interpersonal, verbal, and written communication skills.
Friendly, pleasant interactions via telephone with a variety of customers.
Must enjoy supporting a dynamic, high-intensity salesforce
Ability to be creative and strategic
Independent with the ability to be flexible, oversee multiple projects and deadlines.

Nice To Haves

Knowledge of mortgage loan origination or loan processing is a plus!
Working knowledge of Mortgage Returns (or other CRM), Excel, Publisher, Work and, In Design, social media platforms preferred.

Responsibilities

Support and assist 50+ Mortgage Lending Officers (MLO) to develop and implement individual marketing plans and campaigns using the Velocify lead-generation system and other tools, and resources.
Manage technical and relationship aspects of Customer Relationship Management (CRM) system.
Coordinate with bank marketing, compliance, and IT to create and/or update branded collateral to meet the needs of the mortgage department.
Create new content for sales, email, and digital marketing.
Perform periodic checks of social media posts by mortgage team to ensure regulatory compliance.
Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
Work collaboratively with Corporate Marketing to ensure alignment of initiatives.
Develop and manage a Culture Champion role to encourage and support marketing and branding initiatives focused on the Mortgage Division.
Provide support for new hire on-boarding process, including the new hire paperwork and following the approval protocol.
Provide some administrative support to President – Consumer Mortgage Lending and Mortgage Production Manager as needed.
Assist Corporate Marketing with creating and sharing relevant content for all business lines on social media as needed.
Assist with monitoring and responding to online customer inquiries within marketing systems to ensure professional and consistent responses are provided to manager.
Develop and manage a catalog of auto-generated responses for online reviews.
Communicate product and service issues to respective departments and managers as needed.
Assist with management of Yext Location Services platform, updating banking center information as information changes.
Provide analytics reports by collecting, analyzing, and summarizing data and trends.
Provide Marketing support for various projects.
Assist with monitoring and ensure accuracy of bank information displayed in online search services including Google, Yelp, Glassdoor, and others.
Manage and serve as the liaison for Dallas/Fort Worth regional events and activities; maintain and communicate events calendar with the Marketing team and others for integration into overall Marketing Plan.
Assist with other Corporate Marketing duties as assigned.