Mobility Programs & Outreach Manager

Louisiana State University

4d•Onsite

About The Position

The Mobility Programs & Outreach Manager is responsible for developing and advancing programs that help students, employees, and visitors travel to, from, and around campus using transportation options beyond driving and parking a single-occupancy vehicle. This position leads the university’s transportation demand management efforts, including transit promotion, carpooling, rideshare, micromobility, bicycle and pedestrian initiatives, shared-vehicle programs, and other emerging mobility services. The manager works directly with campus groups to understand transportation needs, identify barriers, encourage changes in travel behavior, and prepare the campus community for transportation-related changes. The position also supervises the Communications Specialist and provides strategic direction for Parking & Transportation Services communications, marketing, outreach, and public engagement.

Requirements

Bachelor's degree in Communications, Marketing, Public Administration, Business Administration, or a related field and 3 years of experience.
Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
A Valid Commercial Driver's License
Valid driver's license
MVR
Subject to drug screens per PM-33/PS-67/FASOP HR-04.
All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment.

Nice To Haves

Artistic Vision
Audience Engagement
Brand Stewardship
Collaboration
Communication
Content Development
Detail-Oriented
Project Management
Preferred Skills:

Responsibilities

Develops and manages the university's transportation demand management strategy to reduce reliance on single-occupancy vehicles and expand awareness and use of alternative transportation options.
Develops, evaluates, and promotes programs related to campus transit, park-and-ride services, carpooling, rideshare, micromobility services, shared-vehicle programs, bicycling, walking, and emerging mobility technologies.
Researches transportation trends and peer-institution practices and recommends new programs, partnerships, incentives, and service improvements based on campus needs, operational data, and available resources.
Coordinates mobility pilot programs and evaluates their effectiveness to assist in determining whether programs should be expanded, modified, or discontinued.
Develops relationships with students, employees, colleges, departments, residential communities, and other campus stakeholders to understand how individuals travel to and around campus.
Establishes regular outreach meetings with campus groups to identify transportation challenges, gather feedback, and develop practical mobility solutions.
Plans grassroots and location-based outreach efforts that connect with campus users where transportation decisions are being made.
Represents Parking & Transportation Services at orientations, resource fairs, student events, employee programs, committee meetings, and other engagement opportunities.
Creates consistent opportunities for campus stakeholders to provide feedback before and after major transportation or operational changes.
Provides strategic direction for the department's communications and develops a consistent narrative.
Leads communication and marketing strategies that prepare the campus community for service changes, construction impacts, new programs, parking changes, and other operational initiatives.
Develops targeted campaigns to increase transit ridership and participation in carpooling, micromobility, rideshare, park-and-ride, and other transportation programs.
Determines where signage, in-person outreach, digital content, presentations, FAQs, educational materials, or other communication tools are needed.
Coordinates the timing of communications with operational implementation and monitors campus feedback and public perception to identify concerns, improve messaging, and support successful adoption of changes.
Coordinates a campus advisory committee or working group and participates in university discussions involving transportation, campus access, sustainability, accessibility, safety, construction, student experience, and mobility planning.
Collaborates with internal partners such as Facility Services, Planning Design & Construction, campus police, Residential Life, Student Affairs, Athletics, Sustainability, Disability Services, Communications & University Relations, and academic units.
Develops and maintains relationships with external transportation vendors and community partners.
Provides recommendations to department leadership based on committee discussions, campus feedback, operational needs, customer experience, and evolving transportation trends.
Provides direction regarding departmental communication priorities, campaigns, outreach initiatives, website content, social media, and public-facing materials.
Establishes annual goals and performance measures for transportation demand management, mobility programs, communications, and outreach.
Tracks participation, ridership, engagement, awareness, customer feedback, and other measures to evaluate program effectiveness.
Prepares reports, presentations, program proposals, and budget recommendations and assists department leadership with strategic planning and other transportation-related initiatives.
Other duties as assigned.