Mobile User Acquisition Manager

Fanatics Collectibles•New York, NY

4d•$96,250 - $120,000

About The Position

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Topps Digital is seeking a hands-on Mobile Performance Marketing (User Acquisition) Manager to drive app growth across our portfolio of sports and collectibles apps. This role owns paid acquisition strategy and execution across Meta, Google App Campaigns (UAC), Apple Search Ads, and mobile advertising partners, with a focus on scaling installs, improving ROAS, and optimizing lifetime value. This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google AdWords, Meta/Instagram, 3rd party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to generate qualified downloads of Topps Digital’s suite of digital collectible apps (8 total apps - https://play.toppsapps.com). This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com)

Requirements

4+ years previous User Acquisition or App Marketing Manager experience is required
Experience planning, buying, and optimizing ROI-based campaigns
Experience working with 3rd Party Ad Networks & UA ad buying agencies
Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required
Familiarity with attribution software to influence data-driven decision-making
Familiarity with mobile app and industry terminology and processes
Proficient in Microsoft Excel
Effective communicator with strong writing and communication skills
Ability to work in a fast-paced, demanding work environment

Nice To Haves

Prior experience with app or game developer/publisher is highly recommended
Upyield, Zoomd, TVScientific, Klay Media, etc.
Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond: MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.
Willingness to work industry events to help drive on-site UA efforts
Passionate collector or in-depth knowledge of collectibles ecosystem

Responsibilities

Managing 3rd Party Ad Network relationships
Research and recommend 3rd party ad networks to test
Onboard & integrate new ad partners with our attribution platform (Singular)
Supply networks with assets, creative refreshes, tracking links, etc.
Monitor campaign performance and recommend optimizing solutions
Manage budgets and allocate accordingly to strive for optimal ROI
Create, manage & optimize in-house marketing campaign efforts
Google AdWords campaigns, App Store Search Ads, etc.
Research and test interest groups to find new pockets of users
Maintain relationship w/ attribution account rep to maximize platform features & tools
Work with marketing graphic designer to concept new ad creatives based on previous creative performance data
Storyboard and project manage video ad creation and production
Create campaign performance reports & effectively summarize for department review
Create easily digestible UA reports to present to internal stakeholders
Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities
Collaborate on creating experiential events to help drive on-site app downloads