Mobile Marketing Analyst II

Ulta Beauty, Inc.•Bolingbrook, IL

2d•Hybrid

About The Position

Ulta Beauty's Marketing team is seeking a Mobile Analyst II to strategize, optimize, and execute marketing plans within mobile channels, focusing on personalization, loyalty, and promotions. This role supports the development and optimization of mobile marketing initiatives, delivering personalized, automated messaging across mobile channels. The position requires a working knowledge of data structures, handlebar and logic coding, and system integrations for accurate campaign deployment, tracking, and performance measurement. The Mobile Marketing Analyst II will identify emerging engagement strategies, execute structured testing, analyze performance data, and prioritize communications across Push and SMS. This role involves partnering with internal and external teams, including cross-functional and technical stakeholders, to support mobile marketing initiatives.

Requirements

4+ years of prior email, mobile, and CRM marketing experience required, preferably for a multichannel retail brand
Bachelor’s degree is required, preferably with an emphasis in marketing/business
Strong coding skills and understanding of audience data structures, tagging, system integrations, and marketing automation or mobile engagement platforms to support campaign implementation
Have proven skills in highly targeted and customer-centric campaign development, management, and analysis
Mobile savvy; familiar with the unique stylistic requirements that make digital content successful
Thinks strategically while staying on top of tactical execution; able to grasp complex business processes and maintain attention to detail
Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
Collaborative, responsive, self-motivated, driven, independent
Highly organized and possesses excellent time management, multi-tasking and prioritization skills
Excellent oral and written communication skills with an ability to influence others
Passion for testing, learning and making data-driven decisions

Nice To Haves

HTML experience is preferred

Responsibilities

Develop a cohesive strategy supporting the role of mobile messaging within the Ulta Beauty guest experience
Drive the creation and implementation of in-app, push, and SMS notification marketing programs
Define engagement strategies and programs, while ensuring accurate and timely deployments
Leverage data to analyze and track the impact, effectiveness and optimization of campaigns
Work directly with CRM and Mobile Engineering Teams to implement and improve programs
Work with designers, copywriters, and the site team to create and optimize messaging for push notifications, in-app messages, and SMS campaigns
Ideate and design mobile campaigns and journeys in partnership with cross-functional and personalization teams to drive customer engagement
Apply technical expertise, including data coding skills, to support campaign setup, formatting, and troubleshooting across mobile channels
Demonstrate knowledge of various digital channel strategies for Promotional, Transactional, and Automated programs
Set up A/B tests to test personalization and ensure copy, timing of message, frequency of message, guest experience and other factors are optimized
Deliver quality experiences and promptly troubleshoot issues, resolve and communicate solutions
Create and distribute KPI reports relating to mobile campaigns and ad hoc projects, presenting insights and recommendations to leadership teams; create benchmarks for push messaging
Develop process documentation, communicate changes and conduct training as needed
Stay up-to-date and share best practices in mobile channel marketing initiatives & innovations