Marketing Analyst II

Constellation Energy Generation, LLC.•Baltimore, MD

About The Position

As a Marketing Analyst, you will support the execution and optimization of targeted marketing campaigns aimed at driving business growth and engagement. You will be involved in all aspects of campaign management, from initial strategy to performance evaluation, with a focus on prospecting, customer retention, and cross-selling initiatives. The role involves close collaboration with cross-functional teams, third-party vendors, and internal stakeholders to implement effective marketing activities and communication plans. This role is ideal for someone who is eager to learn and grow in the field of marketing, bringing fresh ideas and enthusiasm to the team.

Requirements

Bachelor's degree and 2-years experience, in lieu of degree 6-years experience
Proficiency with Microsoft Office Suite applications
Highly organized with demonstrated ability to manage multiple projects simultaneously
Excellent communication and presentation skills, with ability to collaborate across teams
Overall understanding of general marketing principles
Strong coordination skills
Strong proofing and grammatical skills
Travel required as necessary to meet business needs and in-person attendance for trainings, all-hands meetings, and other moments that matter

Nice To Haves

Advanced degree in a related field
Demonstrated strong technical and analytical skills
Familiarity with lead generation tools, customer segmentation and targeting strategies
Experience in market planning
Detail-oriented with a commitment to delivering high-quality work
Analytical mindset with the ability to interpret data and draw actionable insights
Strong creative thinking and problem-solving abilities

Responsibilities

Analyze data and incorporate insights into ongoing marketing efforts to improve campaign targeting and effectiveness.
Utilize marketing platforms to identify prospects, manage lead pipelines, and optimize campaigns with available headroom.
Support the creation of marketing materials, including emails, digital advertising, and promotional content, with a focus on driving engagement.
Conduct A/B testing and incentive management to refine campaign performance and improve customer conversion rates.
Generate reports on campaign performance, former customer engagement, and lost leads. Provide actionable insights to improve future marketing strategies.
Work with internal teams and external vendors to align marketing strategies with business goals, cross-sell opportunities, and customer outreach initiatives.
Coordinate with sales and marketing on the execution of marketing campaigns
Additional duties as assigned.