Mid-Market Account Executive (New Logo Core Franchising)
About The Position
FranConnect is seeking a new logo Account Executive who is a driven prospector with a strong desire to win and excel. This role focuses on opening doors and closing deals within a defined territory targeting mid-market franchise brands (75 to 399 locations). The Account Executive will partner with these brands, engaging founders, C-suite leaders, and franchise development executives to position FranConnect as a trusted partner for operational future-proofing and growth acceleration. Success requires strategic thinking, disciplined execution, and the ability to articulate the value of an integrated, AI-first SaaS solution that delivers measurable business outcomes. This is an opportunity for individuals with a winner's mentality who enjoy building pipeline from scratch and are motivated by consistent achievement.
Requirements
- 4+ years of B2B SaaS selling experience REQUIRED - please do not apply if you have not successfully achieved quota targets in a SaaS environment. Your resume should include quota attainment data, and you must be able to speak to your sales quota achievement during the interview process.
- Experience selling a complex multi-modular “source of truth” software product.
- A heavy prospector who thrives in outreach-driven roles and isn’t afraid to build your own leads – you are responsible for your quota, and may receive inbound leads through marketing efforts, but your mindset is you are responsible for your pipeline.
- Comfortable owning a room, driving the conversation, listening to the customer, and selling value, not just software.
- Competitive, hungry, and motivated by hitting (and beating) your goals.
- Has an entrepreneurial spirit.
- Excited about AI and are comfortable using it and talking about it.
- Experience with consultative sales approach and can speak to sales methodologies used in past roles.
- Goal-oriented and problem-solving abilities.
- Undergraduate degree required, or equivalent in experience.
Responsibilities
- Own the full sales cycle from outbound prospecting to deal closure, achieving monthly, quarterly, and annual revenue targets.
- Work assigned territory to build robust pipeline to achieve quota. This requires prospecting and outreach to potential new business.
- Conduct effective discovery meetings and product demos to understand customer requirements and pain points and translate them into compelling solutions that create value for the customer.
- Learn how to develop and execute customer cultivation strategies for target territory.
- Gain understanding of full product stack, pricing packages, and go-to-market strategy to sell to customer base.
- Act as a corporate sales liaison between customers and other internal stakeholders across the business.
- Attend trade shows, conferences, and other industry events to get in front of the customer base and to grow your understanding of the franchising industry and what our customers need.
- Maintain accurate and clean SalesForce hygiene to ensure proper forecasting, organize prospecting activities and keep track of sales tasks and milestones.
- Develop and maintain strong customer business relationships throughout the entire buying cycle.
- Attend all daily, weekly, and/or monthly sales meetings as applicable.
- Participate in any other departmental or cross-departmental projects or assignments as needed.
Benefits
- Sales Commission Plan
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
