Mid-Market Account Development Representative

Factory•San Francisco, CA

19h

About The Position

We are hiring a Mid-Market Account Development Representative (ADR) to be one of the first dedicated outbound sellers on our Mid-Market team. You will own the top of the funnel for engineering organizations of roughly 0–1,500 employees—researching accounts, opening conversations with VPs of Engineering, CTOs, and Platform leaders, and qualifying opportunities for our Account Executives. This is a high-impact role for someone who wants to learn modern enterprise software sales from the ground up, work directly with a world-class GTM team, and play a foundational role in shaping our Mid-Market motion.

Requirements

1–3 years of full-time professional experience, ideally including 6+ months in an SDR/BDR/ADR role at a B2B SaaS company (developer tools, infrastructure, or AI is a strong plus).
A track record of consistently hitting or exceeding outbound quota.
Excellent written and verbal communication—able to write a cold email a busy CTO will actually open and reply to.
High intellectual curiosity: you can hold your own in a conversation about CI/CD, code review, agents, or platform engineering after a few weeks of ramp.
Self-starter mindset; you thrive in ambiguity and don't wait for a playbook to be handed to you.
Strong organization and a bias toward measurement—you instrument your own funnel and iterate weekly.
Comfortable working with modern sales stack: Salesforce, MixMax, LinkedIn Sales Navigator, Gong, Apollo, Clay (or similar).

Nice To Haves

Experience selling into engineering, DevOps, or platform buyers.
Background as a technical founder, computer science student, or hands-on developer.
Exposure to Mid-Market or Enterprise sales cycles (multi-stakeholder, technical evaluation).
Familiarity with AI-native tooling and the developer productivity landscape.

Responsibilities

Own outbound prospecting into a defined territory of Mid-Market accounts globally.
Build target account lists in partnership with your Account Executives, leveraging sales tools to identify the right buyers and timing signals.
Run multi-channel outbound sequences—email, phone, LinkedIn, and creative direct outreach—that earn responses from technical leaders.
Qualify inbound and outbound opportunities against our ICP, uncover pain, and book qualified discovery meetings for Account Executives.
Become a credible voice on Factory's product, the agentic coding category, and the technical workflows of modern engineering teams.
Partner closely with Sales Leadership, Marketing, and Operations to feed back what's working in market and continuously refine messaging, segmentation, and playbooks.
Maintain disciplined CRM hygiene in Salesforce and contribute to forecasting and pipeline reviews.
Hit and exceed monthly quotas for qualified meetings and opportunities generated.