Mgr Mktg & Communications

WVU Medicine•Morgantown, WV

2d•Onsite

About The Position

This position is responsible for the overall management of the creation and execution of strategic marketing plans that support strategic business priorities and operational goals. This person will lead the marketing and communication initiatives. The marketing manager must have: the ability to work within many areas of marketing and communications, including supervising team members; managing campaign budgets; placing media buys in a variety of formats (print, digital, out-of-home, broadcast); managing marketing campaigns across multiple marketing channels; planning and executing the social media strategy in support of assigned services; managing all internal and external communications; managing media relations; and developing copy and content that can be repurposed across multiple outreach channels. This person will lead the marketing and communications for clinical, academic, and research components.

Requirements

Bachelor’s degree in marketing, business, communications, public relations, journalism, or related field.
Seven (7) years of experience in marketing, corporate communications, news media, public relations, or journalism.
Strong creative and professional writing skills.
Highly proficient with Adobe Creative Suite.
Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Familiarity with CRM.
Familiarity with SEO and SEM best practices.
Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus).
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong Independent project management skills
Firm understanding of print production and management.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Identify trends and insights, and optimize spend and performance based on the insights.
Able to think critically and exercise independent judgment and discretion.
Technology-savvy and resourceful.
Strong analytical skills and data-driven thinking.
Results-oriented and solution-focused with a problem-solving attitude.
Highly organized and able to exercise strong attention to detail.
An effective communicator in speaking and writing.
Self-motivated with a learning attitude and a sense of urgency.
Display strong management skills in tasks as well as ability to manage the greater team
Manages budget on a daily basis
Manages dissemination of WVU Medicine’s Policies and management systems
Possess a high level of emotional intelligence.

Nice To Haves

Ten (10) years of experience in healthcare marketing.
Direct work experience in the healthcare industry, preferred.

Responsibilities

Providing counsel and thought leadership to the senior leadership team on all matters related to marketing, communications (both internal and external), public relations, and media relations.
Writing, copy-editing, proofreading, and repurposing content marketing deliverables (e.g. – collateral, web pages, blog posts, whitepapers, or case studies) or oversee and direct the creation of such deliverables.
Serving as the primary spokesperson on all media matters.
Developing and managing a rich content/editorial calendar that attracts a qualified audience.
Supporting the creation of digital graphics and basic design and layout of materials.
Managing marketing automation and managing digital marketing campaigns.
Measuring and reporting performance of outreach campaigns against set goals (ROI and KPIs).
Planning and executing SEO/SEM and display advertising campaigns.
Developing content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.
Developing and updating company presentations utilizing PowerPoint (e.g. – new and existing templates).
Managing and directing any activities related to conferences and events.
Establishing and maintaining critical relationships with media contacts, organizations, and key influencers.
Managing and coordinating marketing strategies to meet changing market and competitive conditions.
Overseeing (including but not limited to): database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.
Leading, mentoring, and growing a team of junior members.
Developing and managing a budget. Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide quality service to clients.
Providing outstanding and highly responsive service to internal clients.