Mgr Omni Shopper Mktg Amazon

Colgate • Overland Park, KS

4d • Hybrid

About The Position

The Hill’s Manager, Omni Shopper Marketing for eCommerce is responsible for the development and execution of shopper marketing strategies and go-to-market activities to achieve the brand's short- and long-term business objectives. This includes championing each retailer’s journey and shopper profile, and implementing proven eCommerce strategies that deliver growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of commercial experience in the areas of shopper marketing, brand marketing, retail marketing, or related experience

Nice To Haves

• Previous experience in the Consumer Packaged Goods (CPG) industry
• Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb
• Master’s degree or MBA
• Strong functional expertise in executing omni-channel marketing campaigns, CRM programs, and co-op media partnerships
• Innovative and creative, always looking for new ways to engage shoppers and drive brand success
• Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
• Proficiency in Microsoft Office Suite and Google Workspace tools

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms
• Lead market planning, budget development, and execution to align brand strategies with customer business models
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives (A/B testing, targeting, mobile tactics) to deliver measurable recommendations to senior management
• Collaborate with Sales and Media teams to execute co-op media investments, share best practices, and drive shopper engagement
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting

Benefits

• Medical, dental, vision
• Basic life insurance
• Paid parental leave
• Disability coverage
• Participation in the 401(k) retirement plan with company matching contributions
• A minimum of 15 vacation/PTO days
• 13 paid holidays
• Paid sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager