Mgr Digital Sales Solutions (US)

TD • Boston, MA

3d • $91,000 - $145,600 • Onsite

About The Position

The Manager Digital Sales Solutions represents the channel to Product & Market manager with ongoing interactions, including the support of bi-weekly sales meetings, MBRs & BAU management where results are being reviewed. The job provides the Digital Channel subject matter expert support for input on sales strategies and directions to help achieve account plan, public site sales strategy and overall line of business goals.

Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online
Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation
Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives
Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc
Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success
Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business
Participates in projects and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales.
Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the product portfolio, including marketing campaigns, line-of-business and other online channel driven initiatives. In doing so, understands the overall impact of these activities against weekly and monthly sales results
Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators
Works with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights
Conducts competitive and market research and analysis and track emerging consumer and online trends to inform product strategies and roadmaps
Actively engages with stakeholders, partners, program and project managers to ensure proactive product representation on developing and in-flight initiatives
Works with Planning and channel partners (Phone, ATM, Branches) to support an optimal cross-channel experience

Requirements

• Bachelor's degree or work experience equivalent to Bachelor's degree required
• 5+ years' experience required
• Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic is desired.
• Business acumen: strategic thinking, business process development, analytical and problem solving skills
• Proven understanding of financial institutions product offering(s) and current processes for digital sales
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities
• Detailed business knowledge of public site and sales site technology and tools
• Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives
• Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
• Skillful communication, negotiation, and partnering skills with an ability to remain resilient under pressure
• Strong time-management and organizational skills to manage multiple deadlines and priorities in a fast paced and constantly changing environment
• Experience managing and developing business cases/requirements
• Digital marketing experience to drive customer acquisition from sales and performance

Nice To Haves

• Bachelor's degree in Business, Marketing, Computer Science, Social Sciences
• Finance background preferred
• Business casing experience preferred
• 10 years experience in a finance or other similar function preferred

Responsibilities

• Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online
• Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation
• Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives
• Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc
• Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success
• Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business
• Participates in projects and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales.
• Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the product portfolio, including marketing campaigns, line-of-business and other online channel driven initiatives. In doing so, understands the overall impact of these activities against weekly and monthly sales results
• Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators
• Works with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights
• Conducts competitive and market research and analysis and track emerging consumer and online trends to inform product strategies and roadmaps
• Actively engages with stakeholders, partners, program and project managers to ensure proactive product representation on developing and in-flight initiatives
• Works with Planning and channel partners (Phone, ATM, Branches) to support an optimal cross-channel experience

Benefits

• health and well-being benefits
• savings and retirement programs
• paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
• banking benefits and discounts
• career development
• reward and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Manager