Meta Media Buyer

Kaizen

About The Position

We're a growing digital marketing agency helping local businesses achieve exceptional results through strategic advertising. Our clients range from restaurants and entertainment venues to service businesses, all looking to increase their revenue and customer base. We're seeking an experienced Meta Ads specialist to manage campaigns for multiple client accounts. The ideal candidate will have proven experience optimizing campaigns for both e-commerce and lead generation, with a strong understanding of creative testing methodologies.

Requirements

Minimum 2 years of professional Meta ads management experience
Demonstrable experience with both e-commerce and lead generation campaigns
Experience managing budgets ranging from $500 to $10,000+ monthly
Proven track record of improving ROAS and lowering CPL
Experience setting up and managing automated rules
Strong analytical skills and data-driven decision making
Experience with A/B testing methodologies
Excellent communication skills and professionalism

Nice To Haves

Experience with local business advertising
Knowledge of the restaurant, entertainment, or recreation industries
Experience with Meta's Advantage+ campaigns
Understanding of Google Analytics and conversion tracking
Experience implementing Meta Pixel and Conversions API

Responsibilities

Manage and optimize Meta ad campaigns across multiple client accounts
Develop and implement comprehensive testing strategies (creative, audience, copy)
Create and optimize campaign structures for maximum performance
Set up and manage automated rules for efficient account management
Provide regular performance reporting and strategic recommendations
Work collaboratively with our creative and copywriting teams

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