Merchandise Manager - Event Production

USA TODAY Co.•Des Moines, IA

9d•$45,000 - $50,000•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com The Merchandise Manager is responsible for owning and executing the financial targets for the RAGBRAI merchandise program. This role drives product mix, planning, and buying strategies to improve product quality, operational efficiency, and overall profitability. The Merchandise Manager oversees the merchandise program, including management of the Shopify storefront, live events, the RAGBRAI HQ retail space product launches, and online inventory. This role works closely with Marketing and Creative teams to develop compelling merchandise assortments, coordinate product launches, and ensure brand consistency across both online and on-site retail channels.

Requirements

3–4 years of experience in retail merchandising, planning, or buying.
Experience in revenue optimization, product development, and merchandising strategy.
Deep understanding of merchandising and marketing strategies within a retail environment.
Proficiency in Microsoft Excel and Word.
Working knowledge of ecommerce platforms such as Shopify.
Excellent written and verbal communication skills with the ability to communicate effectively with internal teams, vendors, and external partners.
Demonstrated integrity, professionalism, and sound judgment in all business interactions.
Proactive, analytical, and collaborative mindset with strong attention to detail.
Creative and curious mindset with an interest in fashion, merchandise, and live events.
Strong problem-solving skills and the ability to remain effective in high-pressure environments.
Excellent organizational skills.
Willingness and ability to travel and work non-traditional hours, including evenings and weekends during events.

Responsibilities

Analyze historical sales data, leverage registration trends, and use market insights to set revenue targets and inventory strategy.
Partner with Event Director to align financial goals by building and managing detailed merchandise budgets and forecasts.
Manage the purchasing process from order placement through production and delivery timelines.
Develop analytical and data-driven financial models to track sales performance and refine projections and forecasts.
Own post-event financial recaps, including SKU-level sales analysis, margin performance, and year-over-year comparisons.
Identify opportunities to improve inventory efficiency and reduce excess inventory.
Maintain clean, organized financial documentation for all merchandise orders to support Accounting & Finance processes.
Develop and manage the annual merchandise calendar, aligning product drops and campaigns with the broader marketing schedule.
Build product orders and collaborate with the Creative team to develop assortments that align with event brand identity, customer demand, and profitability targets.
Determine product mix, pricing strategy, and inventory depth, ensuring cost and budget projections are updated as needed.
Source products that meet desired aesthetic direction, quality standards, trends and cost targets.
Work with Creative team to develop merchandise concepts, artwork applications, and product specifications.
Manage product development timelines and production calendars for events and ecommerce program
Research and source new vendors, and maintain strong relationships with an established vendor base.
Manage the online merchandise store through the Shopify platform, including product listings, inventory updates, pricing, and promotions.
Ensure product pages are optimized with accurate descriptions, size charts, imagery, and inventory availability.
Coordinate product launches with marketing campaigns and event calendar.
Monitor ecommerce performance metrics and identify opportunities to improve conversion rates and online sales.
Works with Expo Event Ops Coordinator to secure placement in each location
Responsible for managing a team of contractors or volunteer staff facilitate quick and smooth point-of-sale transactions
Perform physical duties as required by the role, such as moving equipment or transferring merchandise between locations
Inventory management, assisting guests with purchases, and overseeing sales transactions while maintaining a positive atmosphere
Implement dynamic event retail activations and strategies to maximize sales growth and improve customer experience
Assist with operational tasks and contribute to a positive shopping experience through merchandise upkeep and customer engagement
Act as a brand ambassador for RAGBRAI, its local sponsors and venues
Partner with the Marketing team to promote merchandise through email, social media, and digital campaigns.
Collaborate with Creative and graphic design teams to develop artwork, product concepts, and branded merchandise collections.
Support merchandise storytelling and promotional initiatives that drive both online and event-based sales.
Provide product insights and sales trends to inform future merchandise and marketing strategies.