Membership Sales Director | Full-Time | Carolina Club UNC Alumni

Oak View Group•Chapel Hill, NC

1d•Onsite

About The Position

Oak View Group is seeking a Membership Sales Director to help grow and reposition the Carolina Club, an established club connected to the University of North Carolina. The role owns the membership sales process, from prospect identification and outreach through tours, follow-up, and enrollment. The Director will generate new opportunities, cultivate community relationships and strategic partnerships, create prospect experiences, and convert qualified leads into members. The position pays an annual salary of $55,000–$60,000 and is commission eligible. The Director will help reintroduce the Club to new audiences across Chapel Hill and the greater Triangle market, bringing fresh ideas while respecting the Club’s history and traditions. The role involves developing a year-round membership strategy, supporting prospect events and select game-day activations, and collaborating with Club leadership and teams across marketing, operations, food and beverage, and private events. The position is primarily on-site at the Carolina Club, with regular community engagement and some local travel. Occasional evening and weekend availability is required.

Requirements

Bachelor’s degree preferred, or an equivalent combination of education and professional experience.
5–7 years of experience in membership sales, business development, hospitality, luxury services, private clubs, real estate, professional services, community partnerships, or another relationship-driven sales environment preferred.
Demonstrated ability to generate leads and develop new business rather than relying solely on inbound opportunities.
Strong networking, relationship-building, and interpersonal skills.
Excellent written and verbal communication skills.
Comfort engaging with executives, business owners, alumni, university stakeholders, young professionals, community leaders, and varied audiences.
Strong organizational skills and ability to manage a large pipeline and multiple priorities.
Goal-oriented and comfortable being accountable for measurable sales and revenue targets.
Ability to collaborate across sales, marketing, operations, food and beverage, and private events teams.
Must be able to work primarily on-site at the Carolina Club and regularly engage in the Chapel Hill and greater Triangle community.
Ability to work occasional evenings and weekends for membership events, networking opportunities, university activities, game days, and other Club experiences.
Some local travel within the market may be required for networking, prospecting, and partnership development.

Nice To Haves

Experience using Salesforce or another CRM platform.
Knowledge of Chapel Hill, UNC, and the greater Triangle business and community landscape is highly desirable.
Bachelor’s degree (preferred).
Experience in membership sales, business development, hospitality, luxury services, private clubs, real estate, professional services, or community partnerships (preferred).

Responsibilities

Own the membership sales process from prospect identification through outreach, tours, follow-up, and enrollment.
Meet and exceed monthly and annual membership, dues, and initiation-fee goals.
Develop proactive prospecting strategies and targeted prospect lists across local professionals, business owners, executives, UNC alumni, faculty and staff, parents, young professionals, community leaders, and organizations.
Conduct personalized Club tours and maintain strategic follow-up with prospects through phone, email, text, events, and other channels.
Re-engage previous prospects, former members, and other warm audiences; develop referral strategies with current members and community partners.
Maintain a healthy, active pipeline and generate qualified leads through outbound prospecting, networking, community engagement, partnerships, events, referrals, and campaigns.
Identify new audiences and market segments, and create prospect-focused activations such as tours, open houses, networking events, and dining experiences.
Partner with marketing on campaigns and messaging; track lead sources, sales activity, and conversion performance.
Build relationships with businesses, professional organizations, alumni groups, chambers, universities, real estate professionals, community leaders, and other organizations to raise awareness and generate membership opportunities.
Represent the Club at networking events and community functions throughout Chapel Hill and the greater Triangle area, and identify opportunities to improve its local visibility and relevance.
Work with Club leadership to strengthen the membership experience, market position, and modern brand story while honoring the Club’s history and traditions.
Identify ways to showcase the Club for networking, social programming, business gatherings, private events, community experiences, and university connections.
Share prospect and market feedback to inform programming, positioning, events, and membership strategies; serve as a Club ambassador.
Leverage the Club’s UNC connection and identify opportunities around athletics, university events, and major campus moments to engage prospective members.
Collaborate on select game-day experiences, prospect events, and membership activations while maintaining a year-round strategy beyond athletics and game days.
Plan and support open houses, prospect receptions, networking events, and other membership-focused experiences; develop targeted guest lists and outreach plans, then follow up with attendees to convert interest into opportunities.
Collaborate with food and beverage, private events, marketing, and operations teams to create strong prospect experiences.
Maintain accurate and timely prospect records, sales activity, and pipeline information in Salesforce and other applicable sales platforms.
Track tours, outreach, lead sources, opportunities, memberships sold, dues, and initiation-fee revenue; develop weekly and monthly sales plans aligned with goals.
Provide regular updates on pipeline health, sales activity, opportunities, challenges, and forecasts; maintain disciplined follow-up and use data and conversion trends to improve performance.