Membership Marketing Analyst

Rocky Mountain Elk Foundation•Missoula, MT

5d•Onsite

About The Position

The Rocky Mountain Elk Foundation (RMEF) is seeking a Membership Marketing Analyst to support its multi-channel direct response program. This role focuses on driving growth by transforming member, supporter, and campaign data into actionable strategies across direct mail, email, events, paid social, SMS, and CTV. The position involves campaign list development, segmentation, and performance reporting, providing data-driven insights for acquisition, retention, fundraising, and revenue growth. This is an opportunity to contribute to conservation efforts in a mission-driven environment.

Requirements

Bachelor’s degree in Statistics, Economics, Analytics, Mathematics, Marketing or a related field, or equivalent experience.
2–4 years of experience working with CRM or marketing databases in a direct response, fundraising, or membership environment.
Demonstrated experience supporting direct mail and/or digital marketing campaigns through data selection, segmentation, and reporting.
Strong working knowledge of CRM systems used for membership and direct response marketing.
Advanced proficiency in Excel and BI or data visualization tools (Power BI, Tableau, or similar).
Ability to independently pull, interpret, and present data from email, paid social, and CRM platforms.
Ability to interpret campaign performance metrics and translate data into actionable insights.
Familiarity with digital direct response platforms and their native analytics tools (Klaviyo, Meta Ads Manager, Google Ads, or similar).
High attention to detail with a strong commitment to data accuracy and quality.
Ability to manage multiple deadlines and priorities in a fast-paced campaign environment.
Strong communication skills with the ability to communicate across technical and non-technical teams.
Demonstrates ability to manage projects independently while collaborating effectively across teams—proactively work with other staff to ensure timely, high-quality outcomes that meet organizational priorities.
Knowledge of and support for RMEF’s mission, goals, and activities.

Nice To Haves

Experience working with NetSuite (or comparable CRM/ERP platforms) and Power BI or similar business intelligence tools preferred.
Experience with email marketing platforms (Klaviyo or equivalent) and paid social analytics tools (Meta Ads Manager, Google Ads) preferred.

Responsibilities

Build and deliver list pulls, selections, and suppressions for all direct mail and digital marketing campaigns, ensuring timelines and specifications are met.
Serve as the primary point of contact for merge/purge coordination, co-op data exchanges, and data file delivery to mail production vendors.
Develop and maintain audience segmentation strategies to support acquisition, renewal, fundraising, upgrade, and reactivation efforts.
Analyze and report on digital direct response performance across email (Klaviyo), paid social (Meta, Google), SMS, and CTV — including deliverability, open and click rates, conversion, cost per acquisition, and revenue attribution.
Produce recurring and ad hoc campaign reports, dashboards, and analyses to measure performance across mail and digital channels.
Partner cross-departmentally to interpret results, identify trends, and recommend data-driven optimizations.
Support campaign forecasting, revenue tracking, and post-campaign analysis for direct response initiatives.
Support IT on data warehouse maintenance — including providing input on data requirements, contributing to QA processes, and transitioning reporting pipelines.
Document SOP’s for campaign workflows, and reporting standards to support consistency and continuity.
Manage and maintain a formal record connecting campaign IDs, premiums, costs, and outcomes — ensuring financial and production data is auditable and not dependent on any single individual or working file.
Ensure data handling practices align with organizational policies and applicable privacy and compliance requirements.
Provide data support for drawings, seed tracking, and other compliance-related direct response activities.
Assist with proofing variable data and list logic for direct mail production when needed.
Perform other duties as assigned.