Executive Director of Marketing & Membership

YMCA of Greater Toledo•Toledo, OH

1d•$60,000 - $80,000•Onsite

About The Position

Are you ready to lead a mission-driven team that makes a real difference in the Toledo community? As the Full-Time Executive Director of Marketing & Membership at the YMCA of Greater Toledo, you’ll have the chance to combine your passion for social services with innovative marketing strategies. You'll work onsite, collaborating with energetic peers in a fun, flexible environment that values creativity and teamwork. With a competitive annual salary between $60,000 and $80,000, this role offers the excitement of driving membership growth while nurturing the core values of Caring, Honesty, Respect, and Responsibility. Your leadership will inspire a community while you engage in forward-thinking initiatives that shape the future of our organization. You will have benefits such as Medical, Dental, Vision, Life Insurance, Paid Time Off, YMCA Retirement and a YMCA family membership, along with early wage access. Join us where every day is an opportunity to motivate, innovate, and connect! Let us introduce ourselves Be a difference maker, with the YMCA of Greater Toledo! We are a Cause Driven community of collaborative, bold, fun, dedicated individuals, whose passion is the many children, families and adults we guide, teach, and protect every day. Here, you'll find a dynamic environment and culture that is open, friendly, welcoming, and collaborative. Are you ready to be an inspiring, innovative force that makes a difference in the lives of our community? Their future begins now. And so does yours. Day to day as a Executive Director of Marketing & Membership The Executive Director of Marketing & Member Experience provides strategic leadership for the YMCA of Greater Toledo's marketing, branding, communications, and member engagement initiatives. Reporting to the Chief Operating Officer, this position is responsible for developing and executing a comprehensive marketing strategy that increases membership, expands program participation, strengthens the YMCA brand, and enhances the member experience across the Association. This leader develops and manages an integrated 12-month marketing calendar that aligns membership campaigns, program promotions, fundraising initiatives, community events, and organizational priorities. By leveraging innovative marketing strategies, compelling storytelling, digital communications, and data-driven decision making, the Executive Director helps drive sustainable organizational growth while ensuring a consistent and engaging YMCA experience. The Executive Director provides leadership and direction to the Association's Marketing Team, supervising the Graphic Designer and Digital Marketing Specialist. This position serves as the Association's strategic marketing resource, partnering with Executive Directors, Membership Directors, and Program Directors to develop and execute marketing campaigns that support membership growth, increase program participation, and elevate the YMCA's visibility throughout the community. As a member of the Association Leadership Team, this individual contributes to organizational strategy while fostering innovation, collaboration, operational excellence, and continuous improvement.

Requirements

Bachelor's degree preferred
Minimum of 5 years of proven success in sales and customer service, within the YMCA or equivalent professional experience as a manager/consultant of a sales territory in a related industry.
CPR/AED certification
First Aid certification
Understanding of the YMCA mission as well as the goals and objectives of the strategic plan
Ability to implement programs in accordance with YMCA of the USA standards.
Ability to handle multiple tasks
Must be creative, motivated and a self-starter.
Must be outgoing, friendly and knowledgeable and be able to form connected relationships with staff and members.
Must be able to project enthusiasm to other staff and members.
Must be able to work independently as well as with a staff team.
Excellent interpersonal, written and verbal communication skills, including being able to present to large groups.
Computer skills and proficiency in the Microsoft Office, outlook applications
Skills in Core

Responsibilities

Lead, coach, and develop the Association's Marketing Team, including the Graphic Designer and Digital Marketing Specialist.
Establish annual marketing priorities that align with the YMCA's strategic plan and organizational goals.
Develop and manage the Association's annual marketing calendar and campaign schedule.
Serve as the Association's strategic marketing leader and advisor to the Chief Operating Officer and senior leadership.
Partner with Executive Directors, Membership Directors, and Program Directors to create marketing strategies that drive membership growth and program participation.
Ensure consistent branding, messaging, and member communications across all YMCA locations.
Develop marketing resources, templates, and best practices that support branch success.
Monitor marketing performance and present key metrics and recommendations to Association leadership.
Foster a culture of creativity, collaboration, innovation, and continuous improvement within the Marketing Team.