Association Director of Membership

YMCA Metro Washington•Washington, DC

1d•Onsite

About The Position

The YMCA of Metropolitan Washington is seeking a mission-driven Association Director of Membership to lead Association-wide membership growth, engagement, retention, and member experience strategies. Reporting to the Chief Growth Officer, this role partners with branch and Association leaders to develop best practices, strengthen member services, and drive sustainable membership and revenue growth. The ideal candidate is a strategic and collaborative leader who enjoys developing people, using data to drive decisions, building strong relationships, and creating exceptional member experiences that strengthen communities. If you're passionate about helping people thrive while leading high-performing teams and driving organizational excellence, we invite you to join our team.

Requirements

Bachelor's degree required
Five or more years of progressive leadership experience in membership, operations, customer experience, hospitality, sales, or nonprofit leadership.
Strong strategic planning and project management skills.
Demonstrated success growing revenue and improving customer engagement.
Excellent communication and relationship-building abilities.
Passion for developing people and building high-performing teams.
Commitment to the YMCA mission and values.

Nice To Haves

Advanced degree preferred.
Experience leading multi-site or multi-unit operations preferred.

Responsibilities

Lead the implementation Association-wide membership growth strategies.
Increase lead generation, prospect engagement, and membership conversion.
Strengthen referral programs, corporate memberships, and grassroots marketing.
Partner with Marketing to execute integrated membership campaigns.
Improve member onboarding and engagement.
Increase retention through meaningful relationship-building strategies.
Support Association-wide member engagement events and community-building initiatives.
Improve Net Promoter Score and member satisfaction across all branches.
Expand member participation in YMCA programs, volunteerism, and philanthropy.
Coach and develop Membership Directors throughout the Association.
Establish consistent operating standards and best practices.
Lead Association-wide training in customer service, Cause-Driven Tours, membership engagement, and relationship-based membership practices.
Foster a culture of accountability, collaboration, and continuous improvement.
Partner with Membership Administration to optimize systems, reporting, and membership technology.
Partner with Human Resources to support effective membership staffing and talent development.
Ensure consistent implementation of Association-wide membership policies and partnerships.
Monitor performance metrics and identify opportunities for improvement.