Director of Membership
About The Position
Apartment Therapy Media is seeking a Director of Membership to lead and grow its membership business across Apartment Therapy and The Kitchn. This is a hands-on leadership role for an experienced individual who has managed a membership or subscription program and is eager to take ownership of a high-potential, emerging part of the business. The role begins with leading the existing Kitchn membership program, focusing on performance, member engagement, and refining the offering. Subsequently, the Director will help shape and launch a membership program for Apartment Therapy, defining its unique value proposition for a home and design audience. Membership is a key component of the company's revenue strategy, with the potential to become a significant part of the business. The Director will be responsible for the strategy, P&L, and day-to-day execution, reporting directly to the Founder & CEO and collaborating closely with editorial leadership.
Requirements
- 6–8+ years of experience in membership, subscription, or audience-revenue roles, including time running a membership or subscription program
- A background in media, publishing, or content
- A strategic operator’s mindset — comfortable owning a P&L and setting direction, while staying close to execution
- Strong analytical skills and a genuine test-and-learn instinct; fluency with subscription metrics and lifecycle data
- Proven ability to lead cross-functional work and align partners without relying on direct authority
- Genuine affinity for our subject matter — homes, design, food, and the way people live
- Ability to work from our NYC headquarters on a hybrid schedule, at least 2x per week
Nice To Haves
- Experience launching a membership or subscription program from the ground up is a plus
Responsibilities
- Own the membership P&L across both brands, with clear goals, forecasting, and performance tracking
- Lead the existing Kitchn membership program — driving acquisition, engagement, conversion, and retention
- Define and launch a new membership offering for Apartment Therapy, in close partnership with editorial and product
- Build a data-driven roadmap of tests and initiatives across the full member lifecycle: onboarding, conversion, renewal, win-back, and reactivation
- Analyze member behavior and churn drivers, and translate insight into prioritized action
- Partner cross-functionally with editorial, product, marketing, and analytics to deliver a seamless member experience
- Clearly articulate the value of membership to both prospective and existing members
- Build and lead a small team, starting with one direct report and growing as the program scales
Benefits
- Equal opportunity employer that works to foster diversity and inclusion
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
