Medical Marketing Representative - Beaver County & Surrounding Areas

Concordia Lutheran Ministries and Affiliates•Baden, PA

7d•Onsite

About The Position

Concordia Visiting Nurses is a Medicare-certified, state licensed, Medicaid approved home health agency operating in nine Western Pennsylvania counties. For well over a decade, Concordia Visiting Nurses has provided high-quality skilled nursing, palliative care, and a variety of therapy services to our patients. Our goal is to deliver quality home health services, in good faith, to those who entrust themselves to our care and to minister to the unique needs of each individual with respect, dignity, and compassion. We strive to hire excellent people at Concordia - and keep them as well! The Medical Marketing Representative is responsible for increasing the referral base in an appointed territory by selling Concordia Visiting Nurses’ services to referral sources such as physicians, social workers, case managers, assisted and independent living facilities, skilled nursing facilities, hospitals, clinics, adult day centers, and the community. Their main responsibility is sales and marketing. The Medical Marketing Representative will: Develop new referral sources and provide strategies for acquiring relationships to provide home health services within the marketplace. Develop and implement an approved account specific strategic business plans/account targets/service delivery models, and coordinate activities with Marketing Director and other Agency senior management to ensure the provision of high-quality healthcare services. Formulate and implement client specific policies, procedures and systems, direct ongoing research activities, perform impact analyses of internal and external market forces, prepare reports on findings, and recommend strategic initiatives to maintain and improve the Agency’s market position.

Requirements

Bachelor’s degree in healthcare or a related field.
A minimum of three [3] to five [5] years of healthcare marketing experience is required.
Must have a minimum of two [2] years of marketing/sales experience directly related to the duties and responsibilities specified.
Reliable, independent means of transportation.
Must have a valid driver’s license and drive a vehicle with current, valid personal automobile insurance coverage.

Nice To Haves

Prior home healthcare and/or rehabilitation experience preferred.

Responsibilities

Increase the Agency’s referral base in an appointed territory by promoting Concordia Visiting Nurses services to physicians, social workers, case managers, assisted and independent living facilities, skilled nursing facilities, hospitals, clinics, adult day centers and to the community.
Achieve sales revenue goals through presenting features and benefits of Concordia Visiting Nurses products and services to physicians, patients, hospitals, and the community.
Develop relationships with key decision-makers and industry key opinion leaders.
Use customer educational programs, pathways and physician portals.
Utilize Agency’s business and clinical data.
Prepare and conduct regular and timely business reviews.
Effectively communicate with physicians and customers.
Capture necessary and required prospect information.
Capture and maintain customer profile data.
Assist in collecting paperwork (referral forms and other necessary patient data) from physicians’ offices.
Maintain sales call data by entering designated contact relationship management (CRM) system.
Drive and promote “Concordia’s Continuum of Care” message to physicians, administrators, and discharge planners.
Assist with leading coordination efforts with the Director for overall account management and territory development.
Organize and conduct regular and timely business reviews with customers.
Coordinate and participate in conventions, vendor fairs, in-services, etc.
Collaborate with other care settings to provide continuity of care.
Provide plan of action to the Director on a monthly basis.
Utilize excellent communication skills.
Maintain professional image with all staff and customers.
Prioritize areas of focus.
Maintain knowledge of home healthcare rules, regulations and new trends in the homecare industry.
Maintain contact with referral sources to solve any issues that may arise.
Perform other duties as assigned.