Media Supervisor, SEO

Walz Tetrick Advertising • Mission, KS

6d • Hybrid

About The Position

Walz Tetrick Advertising is seeking a Media Supervisor, SEO to lead organic search strategy for a diverse client portfolio. This role requires strong technical expertise, strategic thinking, and hands-on skills to deliver results. The ideal candidate will be comfortable conducting technical audits, developing content roadmaps, and explaining SEO strategies to clients and internal teams. This position will also focus on integrating AI-powered discovery (GEO, AEO, AIO) into a robust SEO foundation. The role is for someone passionate about the intersection of search behavior, technological evolution, and brand growth.

Requirements

• 5+ years of hands-on SEO experience, preferably in an agency or environment supporting multiple clients.
• A track record of independently developing and executing SEO strategies, from initial assessment through implementation and measurement.
• Strong technical SEO expertise, including experience with structured data, website redesigns, and migrations.
• A solid command of on-page optimization, content strategy, keyword research, and local SEO.
• Experience with Google Search Console, GA4, and SEO platforms such as Semrush, Ahrefs, Screaming Frog, or similar.
• Strong measurement and reporting skills, with the ability to connect organic visibility, traffic, engagement, and conversions to business outcomes.
• Working knowledge of GEO, AEO, AIO, and the evolving relationship between traditional SEO and generative AI discovery.
• The ability to translate complex technical findings into clear recommendations and confidently explain them to non-SEO audiences.
• Strong client communication and presentation skills, with the judgment to lead conversations about priorities, opportunities, and results.
• The ability to manage multiple clients and deadlines independently, with close attention to detail and a consistent commitment to QA.
• Curiosity that drives continuous learning, testing, and asking better questions as search evolves.

Nice To Haves

• Experience with enterprise or multi-location brands, including local SEO at scale.
• Experience in healthcare, travel and hospitality, financial services, retail, or other competitive search categories.
• Experience collaborating directly with developers and website teams.
• Familiarity with Looker Studio or other reporting and visualization platforms.
• Experience evaluating how brands and content appear within AI-powered discovery platforms.
• Experience contributing to new-business pitches, SEO scopes, and strategic recommendations.
• Experience mentoring or managing junior team members.

Responsibilities

• Own the organic search strategy, developing and executing SEO roadmaps aligned with client business goals, audiences, and growth opportunities.
• Serve as the primary SEO expert, presenting strategies, results, and recommendations to clients and internal teams.
• Lead technical SEO audits and ongoing monitoring, including crawling, indexing, site architecture, internal linking, redirects, canonicalization, Core Web Vitals, and page speed.
• Create prioritized recommendations for web and development teams, validate implementation, and measure the impact of changes.
• Support website redesigns, migrations, and launches, identifying opportunities for structured data and schema markup.
• Utilize keyword, topic, search intent, and competitive research to uncover content gaps, develop briefs, and guide content improvements.
• Develop local SEO strategies, including Google Business Profiles, listings, reviews, location pages, local content, and structured data.
• Monitor developments in AI discovery platforms (Google AI Overviews, AI Mode, ChatGPT, Gemini) and translate changes into practical recommendations.
• Build AI discovery into SEO plans by evaluating content structure, authority, entity signals, and other opportunities.
• Establish KPIs and competitive benchmarks, using tools like Google Search Console and GA4 to report on performance and provide actionable insights.
• Collaborate with Paid Search, Media, Strategy, Creative, Analytics, Account Service, and Web teams to integrate organic search into broader marketing efforts.
• Manage priorities across multiple clients while strengthening SEO processes, documentation, QA standards, and best practices.
• Contribute to new-business pitches, scopes, estimates, case studies, and the agency's point of view on search.
• Recommend tools and resources, share learnings, and mentor junior team members.

Benefits

• 401(k) with an employer match
• Long-term disability insurance
• Dental insurance
• Excellent health insurance (agency pays 90% of employee premiums, with option to add spouse and family)
• Generous paid time off policy, including days to volunteer at a charity of choice

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed