Media Strategy Specialist - Marketing Communication

JCB North America•San Antonio, TX

2d•Onsite

About The Position

JCB North America is seeking a detail-oriented, data-driven Media Strategy Specialist to support the execution and optimization of digital paid media programs. The role manages Paid Search, Paid Social, and PMAX campaigns, primarily through Smartly.io, Google Ads, and Meta Ads Manager. It supports awareness, engagement, and lead generation for JCB’s heavy equipment product lines through accurate campaign setup, ongoing optimization, and performance reporting. Working closely with the Media Strategy Manager, the specialist translates strategic direction into campaign execution. The role also collaborates with creative teams, product marketing, external agencies, and Salesforce and Marketing Automation teams to align campaigns, data, and business priorities. The position is full-time and exempt, based at JCB’s San Antonio, Texas location. Work takes place in both an office and, occasionally, a manufacturing or factory environment, where employees may experience noise and temperature changes. Domestic and international travel is required as indicated by the qualifications.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
2–4 years of hands-on experience executing Paid Search, Paid Social, or PMAX campaigns, in an agency or in-house setting.
Practical experience with Smartly.io or similar ad automation platforms.
Proficiency with Google Ads and Meta Ads Manager.
Strong analytical skills and experience interpreting performance metrics, trends, and optimization insights.
Experience with tracking parameters (UTMs), pixels, and conversion measurement across channels.
Must pass drug screens, background checks, and any pre-employment tests conducted in accordance with applicable law.
Proficiency in Microsoft Office software.
Must be customer-service oriented, flexible, and have a high energy level.
Excellent follow-through skills.
Professional, polished demeanor and comfort in most social settings.
Must be open to domestic and international travel.
Desire and proven ability to learn and grow.

Nice To Haves

Experience in B2B marketing environments, especially industries with multi-step or dealer-driven sales cycles.
Working knowledge of Salesforce for lead tracking and attribution.
Experience using automation rules, feed-based creative workflows, or AI-enabled optimization tools.
Understanding of agile workflows for rapid testing and iteration.
Technical competence is a plus.

Responsibilities

Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms.
Optimize campaigns daily through bid adjustments, budget pacing, creative rotation, and audience refinement.
Set up and quality-check tracking parameters, UTM structures, conversion goals, and pixel configurations.
Support creative testing in Smartly.io, including dynamic creative optimization, video variations, and A/B experiments.
Monitor performance and flag cost escalations, conversion anomalies, and pacing inconsistencies.
Produce weekly and monthly channel-level reports with results, trends, and actionable insights.
Maintain dashboards using Smartly.io, platform analytics, and Salesforce to show spend, efficiency, and lead quality.
Analyze user behavior, media consumption, and funnel performance to recommend optimization opportunities.
Assist in evaluating channel attribution, campaign ROI, and conversion paths to inform investment decisions.
Partner with the Media Strategy Manager, creative teams, product marketing, and external agencies to align campaign execution with messaging and business priorities.
Coordinate asset delivery, audience requirements, landing page needs, and technical specifications for campaign setup.
Support integrated campaign planning with channel performance data, competitive insights, and audience recommendations.
Work with Salesforce and Marketing Automation teams to ensure lead flow, data syncing, and attribution fields accurately reflect paid media activity.
Maintain media process documentation, campaign setup templates, and QA checklists.
Use Smartly.io automation rules, bulk editing, audience sync, and creative scaling to improve efficiency.
Identify opportunities to use AI-driven optimization, predictive insights, and automated creative strategies.
Stay informed about platform updates, industry trends, and paid media and B2B marketing best practices.
Perform other duties as assigned.