Media Strategy & Planning Analyst

PepsiCo•Town/Village of Harrison, NY

1d•Remote

About The Position

Position is open to all PepsiCo hubs: Purchase/NYC, Plano, or Chicago. Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo Commerce Marketing Media Team, a dynamic team that brings together the science of data with media insights and activation. Within this data driven team, you will play a key role in driving the future of Retail Media Strategy and enabling a deep performance marketing practice to apply to our investments in retailer media. You will be responsible for partnering with Omnichannel Commerce Marketing and eCommerce to elevate some of our key media strategy and operations initiatives in retailer media, and for delivering media execution to key retailers in order to enable improved omnichannel ROI through innovation of their media & data capabilities, as the marketing funnel blurs and first party data, which the retailers have at scale, becomes critical to driving conversion through addressable consumer connections. You will also have exposure with senior management at priority customers, so will need to stay closely connected with their evolving needs, as well as be a strong communicator and influencer, proactively communicating across the broad matrix of stakeholders to drive transformation in this very dynamic space. Since this role will play a critical role in developing the future of how we can partner with retailers in this space, at a time when privacy restrictions are increasing and so retailers are quickly reacting to benefit from their own first party data, an innate curiosity and deep capacity for creative thinking and solution orientation is critical to being successful.

Requirements

Bachelor's degree required
2-5 years of media or marketing experience
Proactive problem solver who can define, assess, and solve, and communicate in a clear and concise fashion
Comfortable with ambiguity
Quick learner
Self-starter, able to work independently and build connections with key stakeholders on projects
Excellent collaborator
Proactive in terms of ideas, problem solving, and building connections
Creative thinker who can bring innovation to projects and processes.
Must be able to communicate in fluent English, including excellent written and presentation skills.

Responsibilities

Drive day-to-day digital media campaign execution for key customers
Become a trusted Retail Media advisor for key customers internally and externally in front of some of PepsiCo’s most important retail partners, influencing capability development and media innovation
Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations
Elevate omni-channel collaboration between Commerce Marketing and brands, working effectively within a matrixed team to deliver a synthesized holistic approach to Retailer Media between the customers you support and beyond
Promote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans