Media Strategy Analyst

Tombras•Knoxville, TN

3d•Onsite

About The Position

The Media Strategy Analyst will assist in the development of media strategies by gathering competitive data, conducting industry research, and generating audience insights. This role contributes to the creation of strategy presentations, aiding in the development of narrative and strategy. The analyst will be responsible for the creation of Buy Authorizations and maintaining the Insertion Order tracker, keeping track of over and under delivery. They will create and maintain flowcharts, manage media budgets, and track optimizations. Support in the reporting of campaign performance, learning how to identify trends and create the “so what” narrative is also a key responsibility. The role produces for competitive reporting and analysis, keeping the team abreast of changes to competitor brand investment and messaging. Maintaining communication with the channel teams, ensuring campaigns are live and running properly is essential. The analyst will learn all research and planning tools and be responsible for pulling information for the team as needed. Staying up to date on industry trends, sharing pertinent information, and implementing new strategies into daily work are also expected.

Requirements

Bachelor’s degree in Advertising or Marketing
0-1 years experience
Growth Mindset: Comes with an open mind and is ready to learn every day
Team Player: Jumps in to support the work and the team, in whatever way they are able
Communication skills: Listens intently, takes good notes, professional in written and verbal communication

Responsibilities

Assist in the development of media strategies by gathering competitive data, doing industry research, and generating audience insights
Contributes to the creation of strategy presentations, aiding in the development of narrative and strategy
Responsible for the creation of Buy Authorizations and maintaining the Insertion Order tracker, keeping track of over and under delivery
Creates and maintains flowcharts, managing media budgets, and tracking optimizations
Support in the reporting of campaign performance, learning how to identify trends and create the “so what” narrative
Produces for competitive reporting and analysis, keeping the team abreast of changes to competitor brand investment and messaging
Maintains communication with the channel teams, ensuring campaigns are live and running properly
Learns all research and planning tools and is responsible for pulling information for the team as needed
Stays up to date on industry trends, sharing out pertinent information and implementing new strategies to daily work