Media Relations Professional

Brand Amp•Costa Mesa, CA

1d•Hybrid

About The Position

The Brand Amp is seeking a Media Relations Professional with 1-3 years of experience and a passion for generating earned media coverage across traditional national and regional media, as well as non-traditional realms like social media pundits and creators. The role involves working with clients in the automotive, powersports, lifestyle, and tech industries. Candidates must possess strong written and verbal communication skills, be team-oriented, and willing to work a hybrid-in-office schedule in Orange County (CA), Chicago, or Atlanta.

Requirements

1-3 years of experience in media relations.
Passion for generating earned media coverage.
Experience with traditional national and regional media.
Experience with social media pundits and creators.
Experience with clients in automotive & powersports, lifestyle, and tech categories.
Solid written and verbal communication skills.
Willingness to work as part of a team.
Ability to leverage digital and social platforms to identify relevant media opportunities, track journalist activity, and learn about timely insights that support proactive media outreach.
Willingness to lean into collaboration and communication within a team environment.
Ability to work across multiple clients and industries.
Strong organizational skills and ability to prioritize workload to meet multiple clients’ needs simultaneously.
Curiosity to follow industry trends and the creativity to apply them to your clients’ brands.
Ability to utilize AI based LLMs such as Claude, ChatGPT, Perplexity, etc.

Nice To Haves

Fearless & relentless drive to produce earned media coverage or secure meaningful feedback.
Integrity to put in the work necessary to be successful.

Responsibilities

Generate earned media coverage across traditional national and regional media.
Generate earned media coverage across social media pundits and creators.
Adapt stories to each reporter and outlet through proper research.
Leverage digital and social platforms to identify media opportunities, track journalist activity, and learn about timely insights.
Collaborate and communicate within a team environment.
Work across multiple clients and industries.
Prioritize workload to meet multiple clients’ needs simultaneously.
Identify cultural moments, trends, and newsjacking opportunities.
Amplify earned media hits through collaboration with the social team.
Expand outreach beyond traditional media to bloggers, YouTubers, and creators.
Feed PR insights into broader content strategy.