Media Relations Coordinator

NYU Langone Health • New York, NY

9h • $58,500 - $86,814 • Onsite

About The Position

NYU Langone Health is seeking a strategic-minded Media Relations Coordinator for its Clinical Media Relations Team within the Communications, Marketing, Government and Community Affairs department. The role works with media team partners and news media to promote the organization’s patient care, research, and education. Reporting directly to the Director of Clinical Media Relations, the coordinator will develop resources and improve operations while managing assigned media activities, advising internal stakeholders, and coordinating media engagement efforts.

The coordinator independently manages assigned media engagements and inquiries, including arranging interviews, preparing physicians and clinical experts, developing communications materials, and coordinating related activities. The role also develops media pitches and patient stories with clinical departments and leadership, supports other media relations teams as assigned, and helps advance organizational media relations strategy. The position is based in Manhattan and may require occasional travel to regional locations for media events.

Requirements

• At least 3 years of public and media relations experience.
• Excellent writing, editing, and verbal communication skills.
• Good understanding of media relations and the U.S. media landscape.
• Comfort with digital content channels, including social media.
• Strong PowerPoint or Keynote skills and working knowledge of online collaboration tools.
• Ability to make quick decisions under pressure and respond appropriately to unexpected media coverage.
• Strong interpersonal skills for cross-functional collaboration and relationship-building internally and externally.
• Bachelor’s degree in Communications, Public Relations, or a related field such as Journalism or Marketing, or an equivalent combination of education and experience.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• A strong sense of which stories will resonate with the public and earned media and how to frame them for effective coverage.
• Ability to manage multiple tasks, prioritize effectively, make sound recommendations, and escalate as appropriate.
• New York-specific media relations experience.
• Working knowledge of promoting clinical programs.
• Experience executing proactive and reactive public and media relations programs.
• Experience building and managing press and media relationships.
• Experience with database building.
• Spanish/English bilingualism.

Responsibilities

• Support media relations activities for assigned clinical departments, including communications coordination, website updates, and stakeholder communications related to external reputation efforts.
• Keep search terms for media-monitoring tools such as Muck Rack up to date in collaboration with media team members.
• Develop and update media resources, including an experts directory, media kits, and b-roll and photo libraries.
• Develop and maintain curated media distribution lists for outreach and pitching.
• Independently coordinate and manage assigned reactive media inquiries and engagements, including preparing clinical experts and coordinating onsite media activities.
• Coordinate and support press conferences, reporter meet-and-greets, media roundtables, and other CMGCA events.
• Assist with daily media reports and coverage reports, including broadcast and social coverage.
• Support promotion of the media teams’ vodcast.
• Develop briefing documents, talking points, presentations, and other communications materials for media engagements and consistent messaging.
• Document discussion points, action items, and communications priorities from team and stakeholder meetings.
• Collaborate with CMGCA colleagues, including enterprise communications, social media, and brand experience, to optimize media relations opportunities.
• Execute assigned components of NYU Langone Health’s media relations strategy and recommend ways to strengthen media engagement.
• Prepare media reports, NewsHubs, tracking, and other materials or tasks for the clinical media relations team.
• Create and maintain an editorial calendar for media relations content.
• Develop stories and materials, including press releases, media pitches, and fact sheets, for news media and the organization’s news site.
• Build and maintain relationships with assigned media contacts and serve as a point of contact for related media inquiries.
• Respond quickly and accurately to media inquiries and serve as a spokesperson and subject matter advisor if called upon.
• Obtain and maintain patient consent forms on the media relations hub.
• Execute goals and priorities efficiently and effectively while meeting organizational standards.
• Support continuous improvement by testing, learning, and adapting.
• Maintain seamless communications alignment across a complex organization spanning multiple campuses and geographic regions.
• Stay current on developments across assigned clinical departments.
• Work respectfully and effectively with patients and families to obtain appropriate consent and ensure they are supported in media efforts.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level