Media Planning Manager (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

This role is responsible for managing continuous improvement and delivery of CRM product capabilities and providing strategies on initiatives and business processes that enable sales and services teams across the enterprise. The role also serves as a Lead Business Analyst and Salesforce Administrator and assists in managing product backlogs in an Agile Scrum project management environment.

Requirements

Salesforce Certified Administrator or related certification strongly preferred with a minimum of 3 years working on Salesforce products building or supporting capabilities.
A minimum of 2-3 years’ professional work experience in product management with emphasis on marketing technology, cloud-based CRM solutions or sales systems.
Professional work experience in casino marketing, loyalty marketing or the gaming industry is strongly preferred but not required.
Bachelor’s degree in marketing, business, technology, hospitality or related areas of study preferred but not required
The ability to accept ambiguous circumstances and act where answers to a problem are not readily apparent in a cool, calm demeanor.
Ability to analyze information, problems, situations, practices or procedures to: define the user story or objective, identify relevant concerns or factors, identify patterns, tendencies and relationships, formulate logical and objective conclusions, and recognize alternatives and their implications.
Understanding of Agile Scrum methodology and framework used to manage complex projects and products.
High level of understanding about how data works and an ability to manipulate data using a variety of tools including Salesforce SOQL, Salesforce Data Loader, Microsoft Access and Excel
Strong project management skillset with the ability to manage in a fast-changing, iterative environment with many different stakeholders.
Excellent verbal and written communication skills with a willingness to communicate to both end-users and at the executive leadership level. Strong presentation skills.
Proven problem solving, conceptual thinking, and analytical abilities.
Adaptable to changing requirements, changing timelines and deadlines.
Ability to manage commitments across multiple projects.
Ability to uphold and demonstrate the highest level of integrity and professionalism in all situations and recognize standards required by a regulated business. Be a Salesforce governance champion.
Ability to strictly follow change management policies as required by corporate IT partners
Qualified candidates will need to be an experienced CRM administrator or marketing technology professional with proven skills.
The preferred candidate must have familiarity with Salesforce products, be proficient in project management practices and be savvy towards technology.
The qualified candidate is a self-starter, has a high level of self-sufficiency and the ability to take direction and follow procedures.
Ability to learn quickly and think creatively.
Excellent verbal and written communication skills with a willingness to communicate to both end-users and at the executive leadership level. Strong presentation skills.

Nice To Haves

Salesforce Certified Administrator or related certification strongly preferred
Professional work experience in casino marketing, loyalty marketing or the gaming industry is strongly preferred
Bachelor’s degree in marketing, business, technology, hospitality or related areas of study preferred

Responsibilities

Heavily involved in Salesforce solution architecture as an administrator and internal consultant.
Champion Salesforce/CRM Governance across the enterprise.
Acting business analyst resource supporting an enterprise-wide common Salesforce backlog as part of an Agile product team.
Assist with project management using Agile Kanban/Scrum methodologies. Managing in a fast-changing, iterative and dynamic environment with many different stakeholders.
Responsible for identifying growth and efficiency opportunities within the VIP Marketing organization and helping to lead product design and deployment of innovative sales and service solutions on the Salesforce platform and other CRM products.
Self-organizing and working effectively as an individual or with stakeholders to understand business needs and enterprise initiatives as they align to VIP Marketing capabilities and programing.
Ability to listen to end-user desires/requirements and translate those into user stories that guide the creation of easy-to-use, elegant, sustainable solutions. Intense focus on the “what and why” first before being concerned with the “how”.
Manage innovative projects from initial conceptualization through implementation, communication, and initial training.
Recommend project prioritization to leadership ensuring high potential; high return projects from a company perspective are implemented.
Frequent collaboration with a wide range of stakeholders including VIP Marketing Strategy & Support team members, IT Delivery Resources, Casino Marketing Leaders, Analytics, Scrum Team Members (Scrum Master), Casino Hosts, Sales Executives, Digital VIP teams, consultants/vendors and more.
Manage technical process reviews and acceptance testing to meet product roadmap goals and sprint deadlines.
Being an empowered self-starter is critical to the success of the individual in this manager role.
Providing guidance on what to build and when to build. Ensuring the work done by the team aligns with the wider business strategy.
Ability to take directions as well as manage multiple direct reports — collaboration is key.
Strong technical, creative, and analytical approach to solving problems and troubleshooting end user concerns.
While building new capabilities, intense focus on the user experience is paramount to ensure a successful rollout and high user adoption.
Process dynamic, special projects as they arise with zeal and excitement.