Media Planner

MMGY Global•Overland Park, KS

5d•Hybrid

About The Position

At MMGY Global, we believe nothing can shape your view of the world like travel. So, every day we share our clients’ stories from our perspective to inspire people to see the world differently. Our personalized service, strategy and creativity connect media, consumers and influencers across the globe, taking people to new places to change their view for the better. At MMGY, we inspire people to go places. We are looking for a Media Planner in Overland Park, KS. The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel accounts. The role will help develop integrated media plan strategy and must have a drive to deliver maximum and efficient value for our client’s media investments.

Requirements

3 years of experience in digital media/marketing or relevant experience with working planning knowledge across integrated media channels.
Strong working knowledge of media research, planning software and third-party tracking tools.
Ability to handle multiple projects and meet tight deadlines under pressure.
Excellent written and verbal communication skills.
Strong presentation skills, ability to communicate internally and externally.
Possess a strong ability to prioritize and handle multiple tasks with flexibility.
Solid understanding of the principles of digital marketing and media concepts.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Nice To Haves

Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social.
Understand and incorporate client data and marketing objectives into client media plans.

Responsibilities

Develop integrated media plan strategy.
Develop client media plans and assist in the development of client KPIs.
Oversee and implement best practices regarding media planning, placement, tracking and reporting for assigned client portfolio.
Tactically plan campaigns, vetting a clear vision on how tactical elements deliver on strategy.
Monitor media trends and leverage media research, identifying new opportunities and innovation.
Develop and present integrated media recommendations, evaluation and provide ongoing POVs.
Communicate and explain complex ideas to teams, clients, and advertising partners.
Instruct opportunities for optimizations and insights for the internal team and client.
Create and oversee facilitation of media RFPs.
Monitor performance of client campaigns in collaboration with media and data teams.
Work closely with performance and measurement team on website tagging structure and strategy, and overseeing tagging strategy, implementation and QA.
Oversee client reports, working with the performance analytics team, checking for accuracy, pacing and trends.
Lead the execution & optimization of media campaigns, proactively anticipate issues and ensure all elements are launching accurately and on time.
Lead internal team status meetings.
Oversee portfolio media plan and budget management, working closely with the SMM/MM/AMM on billing accuracy and ongoing accruals.