Media Planner

WPP Media•Los Angeles, NY

22h•Hybrid

About The Position

As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems. Partner with the Manager in the development of communication plan options and recommendations. Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations. Deliver POVs/position papers on key client issues and/or client opportunities. Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules). Prepare media authorizations per approved plans/project requests. Train and developing Associate(s), as well as reviewing their work for accuracy. Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners. Provide timely and accurate delivery of all work.

Requirements

Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
At least 1+ year of related media planning/communications planning experience.
Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
Proficiency with systems/tools.
Strong quantitative skills, including analytical abilities and math proficiency.
Ability to work within a team, handle multiple assignments and meet tight deadlines.
Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
Digitally savvy.
Specific proficiency at MS Suite: Excel, Word, PowerPoint.

Responsibilities

Develop media strategy and media plans.
Make insightful recommendations consistent with the approved strategy.
Manage daily tasks for stewarding approved plans.
Train Associates in media fundamentals, policies/procedures, and computer systems.
Partner with the Manager in the development of communication plan options and recommendations.
Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
Deliver POVs/position papers on key client issues and/or client opportunities.
Ensure proper execution of communication plans, including maintaining accurate budget control and flow of media activity.
Proactively and consistently update Manager and client contact(s) on media activity.
Monitor buys/schedules.
Prepare media authorizations per approved plans/project requests.
Train and develop Associate(s), and review their work for accuracy.
Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
Provide timely and accurate delivery of all work.