Media Planner

General Motors•Warren, MI

1d•Hybrid

About The Position

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will contribute to the planning and coordination of Chevrolet Brand National Media. The role is integral to building annual, quarterly, and product launch media campaigns working with Advertising, Performance, Audience, Analytics and Activation Teams. Working to build a lasting impression among consumers improving product sales and market share.

Requirements

Bachelor’s Degree Required, preferred in marketing, business or other related fields
3+ years of marketing with a preference for media experience
Strong communication skills and the ability to influence
Analytical data experience
Comfortable working in a fast-paced environment managing multiple projects and deadlines
Takes initiative, is proactive, and composed under pressure
Demonstrated understanding of spreadsheet software products

Nice To Haves

Automotive experience a plus
Experience working with a media agency
Solid understanding of upper‑funnel and lower‑funnel marketing objectives and how media drives those outcomes
Experience with (or curiosity and drive to learn) AI‑enabled tools; interest in developing AI‑assisted workflows as part of day‑to‑day work.

Responsibilities

Contribute to the Development of Media Plans for new product launches and Always-On Media
Support Media Budget Tracking and Reporting tying investment to Brand Marketing priorities
Leverage Media and Audience Planning Tools & Resources to build channel mix optimizations and recommendations
Direct work with our internal MediaOne teams and Media Agency AOR’s
Work effectively with the Advertising, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Develop insights to drive innovation and keep up with current & future trends in media while enabling a smarter and more effective media strategy and buying decisions
Meet with media partners and evaluate offerings for brand fit
Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
Strategize and manage Test & Learn media initiatives
Monitor and analyze key performance metrics; optimize campaign activities