Media Planner

Major League Baseball•New York, NY

5h•$70,000 - $72,500

About The Position

MLB is seeking a highly skilled and motivated Media Planner to join our Strategic Planning team. As a Media Planner, you will play a crucial role in creating effective advertising solutions for our clients. You will collaborate closely with the sales team and internal stakeholders to develop strategic proposals to maximize revenue. Your expertise in media planning and your ability to analyze industry trends will contribute to the success of our advertising campaigns.

Requirements

1+ year working in digital advertising/adtech experience
Strong analytical skills with the ability to analyze data and identify trends
Experience working in order management systems, such as Adbook, Broadway, Operative or Wide Orbit
Working knowledge of Excel
Experience working in Salesforce or other CRM
Detail-oriented with strong organizational skills
Ability to meet tight deadlines and manage multiple deadlines at once
Proactive and positive attitude

Nice To Haves

Experience working in the sports and entertainment industry

Responsibilities

Work closely with the sales team to create responses to Request for Proposal (RFP) requests. Provide accurate placement recommendations and rates that address the challenges outlined in the RFP
Answer questions from Strategic Planning, Sales, and clients/agencies throughout the pre-sales process. Assist with proposal revisions and rate negotiations to ensure client satisfaction
Collaborate with internal stakeholders to establish rates for new products. Manage yield and optimize the sell-through of all advertising solutions
Analyze traffic and rating trends during the planning phase to inform decision-making and enhance campaign effectiveness
Stay current with industry trends and report changes to the team. Provide insights and recommendations on emerging media opportunities and innovations
Create accurate, creative, and strategic media plans that align with client expectations and maximize revenue. Deliver plans in a timely manner
Reconcile data between different systems to ensure accuracy and consistency
Work with ad tech and finance teams to optimize Adbook administrative items and enter media plans with the most optimal allocation of inventory
Proactively build strategic proposals in Broadway and adjust house mixes to meet client objectives and revenue goals