Media Planner, Global, AWS Brand Media

Amazon • Seattle, WA

2d

About The Position

Amazon Web Services (AWS), a subsidiary of Amazon.com and the leader in cloud
computing, is seeking an innovative and highly motivated Brand Media Manager to
support the AWS Global Brand Media team in developing, activating, and
maintaining paid media campaigns across global markets with a strategic emphasis
on the Asia-Pacific-Japan (APJ) region.

Our AWS Global Brand Media team shapes how prospective and existing customers
perceive the AWS brand through strategic media planning and execution. We are
looking for a media strategist who combines analytical rigor with creative
thinking to drive brand awareness and consideration in competitive markets
worldwide.

This role requires someone who is highly organized, comfortable working in a
fast-moving, dynamic environment, and capable of working independently while
collaborating effectively with international stakeholders across multiple time
zones. The successful candidate will demonstrate excellent written and verbal
communication skills and the ability to influence cross-functional partners.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Nice To Haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience using data and metrics to drive improvements

Responsibilities

• Support development and execute media strategy across multiple channels (TV, Digital, Social, Programmatic, OOH, Audio, Video) and countries, with particular focus on APJ market dynamics and cultural nuances
• Own operational paid media functions including approvals, deliverable deadlines, tracking, and budget oversight for global campaigns
• Lead competitive intelligence efforts by conducting comprehensive industry analysis, monitoring competitor media strategies, and identifying category/industry trends to inform strategic recommendations and maintain AWS's competitive positioning.
• Work closely with agency partners and communicating effectively with key stakeholders across the business
• Oversee monitoring and optimization of day-to-day performance of live campaigns, reporting results to wider team and stakeholders with actionable insights
• Collaborate with Senior Managers to develop and present recommendations, evaluations, points of view, and media analyses to relevant stakeholders
• Build relationships with media agencies and vendors across global markets to ensure flawless campaign execution and knowledge sharing of regional best practices
• Leverage measurement frameworks and analytics tools to provide data-driven insights that inform future campaign planning and demonstrate ROI

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed