Media Planner and Buyer

Brandon • Charlotte, NC

10d • $70,000 - $95,000

About The Position

Join Us as a Media Planner and Buyer: Deliver Results Across Channels with Strategic Media Leadership! Are you a strategic thinker with a passion for paid media and a talent for driving measurable results? We're excited to offer an opportunity for a Media Planner and Buyer to join our team at Brandon! If you thrive in a fast-paced, collaborative environment and have hands-on experience across paid media platforms, this is your chance to lead high-impact campaigns for national brands.
Let us introduce ourselves:
Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. Disruptively curious, creatively integrated, and results-obsessed, we excel at delivering strategic, integrated marketing solutions focused on growth.
Our Core Values:
We have GRIT
We are creative problem solvers
We do whatever it takes ... with integrity
We are always curious and ever evolving
We play to win
Vision Statement
To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways -ensuring results that drive remarkable growth and success for our clients.
Mission Statement
To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 5+ years of media planning and buying experience across multiple platforms.
• Hands-on experience with paid social, display, digital video, and retail media.
• Strong grasp of in-platform tools, optimization techniques, and media metrics.
• Deep understanding of creative formats and platform nuances (especially Meta).
• Excellent negotiation skills and vendor relationship management.
• Strong communication and presentation skills in client-facing settings.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Nice To Haves

• Experience with retail media platforms (e.g., Amazon, Walmart, Instacart).
• Proficiency in tools like Google Analytics, Meta Ads Manager, DV360, Nielsen, or Comscore.
• A data-driven mindset and proactive approach to media performance.

Responsibilities

• Conduct media research, planning, and strategy across traditional, digital, paid social, and retail channels.
• Build and present integrated media plans that align with client goals, budgets, and performance KPIs.
• Negotiate rates and placements with vendors, issuing accurate insertion orders.
• Traffic ad creative across platforms and ensure smooth campaign launches.
• Manage campaigns directly in-platform (e.g., Meta, DV360, Google Ads), making real-time optimizations.
• Analyze campaign performance and deliver strategic insights and reports.
• Join client meetings to present plans and performance recaps, and serve as the media lead across campaigns.
• Collaborate with internal strategy, creative, and analytics teams to ensure cross-functional success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level