Consumer & Small Business - Media Modeling Associate

Bank of America•New York, NY

3d•$123,000 - $181,700•Hybrid

About The Position

The Media Modeling Associate works in the Analytics, Modeling and Insights (AMI) organization, turning market, media, and consumer data into clear, actionable insights that guide business decisions. The role combines insights strategy with hands-on analytics, bridging modeling work and the business partners who rely on it. The ideal candidate brings marketing and analytics experience and can connect technical modeling with business needs, coordinate work across teams and timelines, and support better decisions.

Requirements

Combined marketing and analytics background, with experience in market research, consumer insights, media measurement, and/or marketing effectiveness, and hands-on exposure to modeling and analytics.
Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches, with the ability to interpret their outputs.
Strong communication skills, including the ability to translate analytical findings into clear business recommendations and build relationships with business partners.
Strong problem-solving and insight-generation skills, with curiosity to look beyond the data to the underlying business question.
Project management skills, including planning, timeline tracking, and prioritization across multiple workstreams.
Technical and data skills, including fluency in Python and SQL; understanding of databases and how data is structured and used in modeling, including relational and non-relational databases such as Teradata, Oracle, Hadoop, SAS-Grid, and Starburst; and experience with business intelligence platforms such as Tableau, MicroStrategy, and ThoughtSpot.
Ability to use AI-powered tools such as Microsoft Copilot Chat and GitHub Copilot to accelerate analysis, insight development, and operational efficiency while following applicable controls and standards.

Responsibilities

Work with databases and AI-enabled tools and understand how market, media, and consumer data are structured and used as model inputs.
Interpret outputs from marketing mix modeling (MMM), attribution, customer analytics, and similar approaches to identify performance drivers, growth opportunities, and areas for optimization, while understanding assumptions and limitations.
Develop clear, actionable insights and recommendations tied to business outcomes to inform marketing and business strategy.
Develop project plans and track timelines and progress for insights initiatives.
Work with cross-functional teams to deliver work and move recommendations into action.
Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for technical and non-technical audiences.