Media & Marketing Manager

Caul Group Residential•Cary, NC

7d•Onsite

About The Position

We are seeking a senior marketing professional to join our growing real estate team, which is expanding into real estate development. This is a high-impact role where your work will be visible, your impact measurable, and your growth real. We offer a fast-moving entrepreneurial environment where ideas become reality quickly, accountability matters, and high performers thrive. If you're ready to do the best work of your career, this is the opportunity for you.

Requirements

7+ years of marketing experience
Proven track record of campaign execution and measurable ROI
Strong copywriting and communication skills
Experience managing people, vendors, or creative teams
Canva proficiency
CRM experience (Follow Up Boss is a plus)
Familiarity with AI tools and marketing automation
Experience with content strategy and social media marketing
Highly organized with exceptional project management skills
Ability to work in-person in Cary, NC

Nice To Haves

Experience in real estate, luxury brands, home services, development, or other high-touch service industries is strongly preferred.
Copywriting and campaign-building experience are major advantages.

Responsibilities

Strategic Marketing & Campaign Execution: Weekly marketing planning with the CEO, translating vision into deployable campaigns and holding execution week over week. Building and executing integrated marketing campaigns that drive brand awareness, lead generation, and business growth. Measuring campaign performance and making data-driven improvements.
Listing Marketing: Ensuring every property receives a marketing package that reflects its price point and brand.
Agent Enablement & Personal Branding: Teaching agents how to market themselves, build personal brands, and providing them with necessary marketing tools and support.
Brand, Content & Digital Marketing: Managing team brand and content across Instagram, LinkedIn, YouTube, email marketing, social media marketing, content strategy initiatives, and digital campaigns.
Creative Team Leadership: Managing the on-staff videographer and directing creative production for listings, team content, and brand campaigns. Managing marketing VAs, delegating clearly, holding cadence, and ensuring project completion.
Client Retention & Community Marketing: Executing past client events, retention campaigns, referral marketing, and community engagement.
SEO, AEO & AI Search Visibility: Managing and growing the website's search presence across traditional SEO and Answer Engine Optimization (AEO), including visibility in Google AI Overviews, ChatGPT, Perplexity, and emerging AI search platforms.
Development Marketing: Marketing for the new development division, assisting in building from the ground up.
AI & Automation: Utilizing current AI tools, automation platforms, and emerging technology to scale output and improve marketing effectiveness.