Marketing Manager - Media

Bass Pro Shops•Springfield, MO

7d•Onsite

About The Position

The position will direct the Bass Pro Shops internal team and external agencies in their execution of all broad-reach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization’s media investments.

Requirements

Minimum of 5 years media planning experience in agency or client environment
Excellent verbal and written communication, organizational, interpersonal, and analytical skills
Superb leadership skills and proven ability to manage and motivate teams
Detail-oriented, excellent follow through, ability to multitask, manage projects and workflow, and work well under tight deadlines in a fast-paced environment
Proficiency in MS Word, Excel, PowerPoint, and Access

Responsibilities

Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
Direct the development, presentation, and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POV's on opportunistic proposals
Present plans to organization and lead strategic planning initiatives
Interact with buying groups (agencies) and ensure that buying implementation is in alignment with media plans – manage all external resources (creative & planning/buying)
Execute all media added-value programs and integrations, working in conjunction with network partners
Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives
Negotiate and manage contract process for TV sponsorship properties in outdoor verticals
Foster and maintain strong media market relationships for local spot buys and with national cable network partners
Develop system of back-end accountabilities, measurements, and effectiveness standards to drive continuous improvements and optimization of all media buys
Manage budgets, oversee billing issues in liaison with internal accounting groups