Media Manager - Oral Care

Procter & Gamble

21h•Onsite

About The Position

P&G is looking for a Media Manager to join our North America Oral Care team. This role is responsible for building, launching, and managing end-to-end paid media campaigns across various platforms, optimizing performance, and translating results into actionable insights and recommendations. The position requires strong digital platform fluency, applied analytics skills, and the ability to execute within established governance and compliance guardrails.

Requirements

Media Execution & Optimization - Independently builds, launches, optimizes, and manages paid media campaigns across major platforms, applying best practices to drive performance against defined objectives.
Digital Platform Fluency (Meta, TikTok, Google, YouTube, Snap, Pinterest, TTD) - Demonstrates deep working knowledge of platform mechanics, formats, targeting options, and optimization levers; applies platform‑specific choices with confidence.
Applied Analytics & Performance Interpretation - Reads performance signals accurately, identifies drivers of success or underperformance, and translates data into actionable optimization steps and learning summaries.
1-2 years relevant experience
Bachelor's degree

Responsibilities

Build, launch, and manage end‑to‑end paid media campaigns across Meta, TikTok, Google (Search, Display, YouTube), Snap, Pinterest, and The Trade Desk.
Execute campaigns aligned to defined objectives (Reach, Awareness, Traffic, Retailer, Engagement) to include Paid and Owned activations.
Set up audiences, pixels, conversion events, placements, budgets, pacing, and flights.
Apply platform best practices to ensure clean, compliant, and scalable campaign builds.
Own end‑to‑end setup of creative assets, formats, message variations, and platform‑specific specs.
Activate approved audience strategies (1P, 2P, 3P, contextual, retailer, lookalikes).
Ensure accurate tagging, trafficking, naming conventions, and taxonomy for reporting and learning.
Partner with Brand, Content, and Analytics to ensure assets and audiences align to objectives.
Actively optimize campaigns in‑flight to improve efficiency and effectiveness (bidding, targeting, creative rotation, frequency management, pacing).
Identify performance drivers and apply quick‑turn optimizations.
Troubleshoot delivery, pacing, and platform issues in real time.
Make disciplined trade‑off recommendations within approved frameworks.
Produce clear, accurate campaign reporting across platforms, objectives and creative.
Analyze performance against KPIs (CPM, CPV, CTR, CPC, ROAS, retailer traffic, etc.).
Translate results into concise insights, optimizations, and recommendations.
Communicate recommendations strongly to business owners.
Codify repeatable learnings into playbooks, guidelines, and future briefs.
Execute within established governance, brand, and compliance guardrails.
Ensure campaigns are implemented accurately against approved plans and budgets.
Maintain disciplined QA across tracking, assets, and setups.
Partner with Media Leads and Analytics to evolve execution best practices.