MEDIA EXECUTIVE (ASSO) - WGGB
About The Position
Western Mass News, Springfield’s most-watched and award-winning television and digital platform, is looking for a driven, creative, and relationship-focused Media Executive to join our top-tier local media sales team. This role involves developing and implementing strategic sales plans, identifying new business opportunities, building client relationships, creating sales presentations, managing a sales pipeline, and consulting with clients on multi-platform advertising packages. The position requires coordination with internal teams for campaign execution and post-sale servicing.
Requirements
- Bachelor’s degree or equivalent work experience preferred.
- Minimum 2–5 years of outside sales experience, preferably in media or digital advertising.
- Strong prospecting and closing skills, with a self-starter mentality.
- Excellent communication, presentation, and interpersonal skills.
- Comfortable with fast-paced, performance-driven environments.
- Proficiency with Microsoft Office Suite.
- Strong organizational skills and a customer-first approach.
Nice To Haves
- Experience with Wide Orbit and CRM systems (Matrix) is a plus.
Responsibilities
- Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
- Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
- Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
- Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
- Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
- Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
- Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
Number of Employees
11-50 employees
