Media Executive - Wfsb

Gray MediaRocky Hill, CT
Onsite

About The Position

WFSB is seeking a passionate, energetic, and highly motivated Sales Executive with media sales experience who can adapt quickly and maximize sales across our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan is a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and strong interpersonal skills. The ideal candidate will have a proven track record in media sales and be expected to develop and maintain positive working relationships with clients and assigned/designated agencies through frequent in-person and telephone contact. They will promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot advertising. The role requires preparing compelling sales presentations utilizing in-house ratings, research materials, a deep understanding of advertisers' and agencies’ needs, market competition, and available station assets. Please note - primary job duties and responsibilities include, but are not limited to, the information listed above.

Requirements

  • Previous outside sales experience
  • Previous work in media sales
  • Strong administrative skills
  • Strong prospecting skills

Nice To Haves

  • College degree preferred or equivalent in years of experience

Responsibilities

  • Maximize sales across over-the-air and digital platforms.
  • Formulate and execute a daily sales plan.
  • Develop and maintain positive working relationships with clients and assigned/designated agencies through frequent in-person and telephone contact.
  • Promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot advertising.
  • Prepare compelling sales presentations utilizing in-house ratings, research materials, a deep understanding of advertisers' and agencies’ needs, market competition, and available station assets.
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