Media Executive - Wluc

Gray Media • Negaunee, MI

5d • Onsite

About The Position

Generate local sales revenue and achieve established sales goals by selling Television and Digital advertising, along with other sales programs. Duties/Responsibilities include (but are not limited to): Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals. Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions. Achieve monthly/quarterly sales goals for specials and sports programming, and other station sales programs. Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM. Meet the required number of weekly sales calls and presentations. Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies. Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business. Other duties assigned by supervisor.

Requirements

• Ability to sell and communicate effectively.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Excellent knowledge of presentation software, MS Office products, and CRM software.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

Responsibilities

• Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
• Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
• Achieve monthly/quarterly sales goals for specials and sports programming, and other station sales programs.
• Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM.
• Meet the required number of weekly sales calls and presentations.
• Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
• Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
• Other duties assigned by supervisor.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed