Media Executive (Regional) - Wtoc

Gray Media•Savannah, GA

11h•Onsite

About The Position

The Regional Media Executive is a critical member of our Sales Team – managing, renewing, and upselling/cross selling to existing agencies/clients. This role is responsible for the sales process from initial contact to closing, invoicing, and payment. Regional Media Executives act as the primary point of contact for regional agencies/clients and Gray Media internal teams (Sales leadership, News, Marketing, Operations, GDM, Business Manager). WTOC-TV, located in beautiful Savannah, GA, is the CBS affiliate serving 20 counties in South Georgia and the South Carolina Lowcountry. WTOC is the market's dominant local station, celebrating over 73 years of excellence in news, sports, and weather reporting on-air and online. WTOC is part of Gray Media, one of the largest broadcast companies in the country.

Requirements

Bachelor's degree in marketing, communications, or a related field.
5+ years of experience in broadcast television, sports sponsorships, digital media, digital marketing strategy, or client solutions.
Proficiency in Gray systems such as Wide Orbit, OMS, BI Tools, Matrix and/or CRM, Nielsen, Media Monitors
Strong communication skills, with the ability to translate technical and operational information into clear, agency/client-ready insights.
Skilled at bridging technical detail to business context to help position solutions effectively.
Understanding of attribution models, ROI reporting, and performance measurement.
Highly motivated, proactive, collaborative, and a team player.

Nice To Haves

Proficient in various Wide Orbit platforms: Wide Orbit Traffic, Wide Orbit Connect, Wide Orbit Media Sales, and Prisma

Responsibilities

Responsible for the day-to-day maintenance of multi-million dollars in transactional accounts
Negotiate and close all agency requests and renewals
Maximize share of business by developing agency (and client) relationships and providing unprecedented client service
Identify growth opportunities with existing accounts
Achieve or exceed monthly, annual, and annual sales goals
Check emails & texts often and respond promptly
Preempt oversells and program changes
Order entry
Order revisions
Makegoods
Inventory report
Revenue report
Pull and send pre & post logs to clients who require them
Aging/Collections
Avails
Pull posts in WOMS during and after campaigns to ensure delivery
Create a program estimate in WOMS as needed
Ensure WOC is clear multiple times throughout the day (orders & preempts entered in a timely fashion)
New agency/advertiser profile setup
Send market condition reports to agencies
Update pending in Matrix regularly and as accurately as possible
Assist Director of Sales with rate card programming updates and p-code guidance
Production work orders via Monday.com when needed
Pull Nielsen reports
Traffic backup when needed
Maintain billboard inventory
Assist managers and ME’s with pulling reports when needed
Assist Media Executives as needed
Assist with new Media Executive Training
Assist with preparation of trade contracts and orders
Coordinate with Corporate Formatting Specialist for format updates

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO